How To Use Conferences To Improve Your Business

Business Conference
June 13, 2018
73 / 100

Conferences provide a great means to improve and expand your business. They can introduce you to contacts, products, suppliers, investors, leads, and mentors by bringing together a dynamic mix of people. But there’s more to conferences than just demos, seminars, and key speakers. Here are some things you can do to improve your conference experience and how to get the most out of your next event.

Generate Leads

A conference gives you the opportunity to generate leads. You will be surrounded by potential prospects who can turn out to be long time customers. Most people at these conferences are either connected to a potential lead or are a lead themselves. Your next contact may not be a lead initially, but could become one at a later time.

Ongoing Training

Use conferences as opportunities for your employees to gain training and development for your company. Look for conferences that can specifically be tailored to your business and what you feel your employees need to learn or get a different perspective on in order to feel that they are improving themselves.

Who You Could Potentially Meet

While many of the people at these events are potential marketers or sales professionals, you will still benefit from presenting. These events also attract investors and entrepreneurs. A mentor could attend the conference. Investors, entrepreneurs, and mentors are all assets for those in the beginning stages of getting their business off the ground. You may even be able to create a strategic business partnership for future endeavors at an event like this. Environments like these carry the potential of bringing a diverse group of professionals together.

Learn More About Other Opportunities

The vast amount of knowledge available at these events opens up new opportunities. Your company may be headed in a particular direction, but an idea inspired by a booth visit or speaker presentation may present another avenue to you. At an analytics booth like Orbit, you might learn how to modernize your data strategy, enable rapid scalability, move from post-hoc analysis to predictive, and democratize your analytics efforts. Or at DeveloperWeek you might meet someone from BlockChain who can change the way you think about this development in your own software. You can immediately act on information you have seen passively by signing up to be on the subscriber list for future communications. You can also seize the opportunity to connect personally with someone you’d like to conduct ongoing business with once you have identified a synergistic opportunity.

Advice

Attendees can collect insight from peers at major events like these. Most of the other attendees share experiences and challenges among one another at these events. Tips provided from other presenters and speakers can prove to be valuable to attendees. Long-term connections can be leveraged to glean advice from seasoned pros long term.

Create Opportunities to Reconnect

Perhaps you were once connected to a person on a major social networking site or had a client who left the industry. Some time may have lapsed since the two of you touched base. In looking up the attendees of this event, you can make it a point to reestablish those connections and remind the contact of how you could be beneficial to them in between demos.

Improving your business can be matter of choosing where to invest time and resources. Investing in conferences can improve your business in many ways. Simply being placed in this environment potentially opens all kinds of doors for you.

Categories

More Posts:

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

Supplies Your Business Should Donate to Schools

Back-to-school season is upon us, and that means it's time for businesses to start thinking about donating supplies to schools. Donating supplies is a great way to give back to the community, and it can also be a great marketing tool for your business.  Here are a few...

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

Careers That Let You Make a Social Impact

Are you often frustrated by the state of society and angered by social injustices? If you wish you could have a bigger influence on society, consider switching to a career with more social outreach and influence. Here are a few careers that help you to make a lasting...
How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Put Safety First at Your Business

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

What to Do When Your Vehicle Lease Comes to an End

What to Do When Your Vehicle Lease Comes to an End

As your vehicle lease reaches the end of its term, you are presented with three options: return the car to the dealership, sell the lease or buy it outright. Each choice obviously has benefits and drawbacks that must be weighed before making a decision. In this...

The Power of Women-Owned Small Businesses

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.