How to Vet an Amazon FBA Coaching Program or Course

August 14, 2023
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No matter where you look, you’ll find another self-proclaimed “Amazon FBA guru” offering a course for new sellers. And no matter who you are, if you don’t know what to look for, you can fall prey to a scammer or a “less-than-desirable” course that is a waste of your money. 

Hi! I’m Ashley Kinkead and I started my Amazon business (with just a credit card) and eventually achieved over $2 million in sales on the site. When I started selling on Amazon FBA (Fulfillment by Amazon) back in 2015, there were only a handful of courses even available at that time. 

And to be honest – I still struggled with “information overload” when getting started, because I never had a business before! 

In the early days of my business, I was vulnerable and willing to turn to anyone for help, because I had no experience and the “online course world” was new to me.

I purchased several Amazon courses in my first year of business – some were helpful, and some I would have certainly passed on knowing what I know now. 

That’s why I founded Private Label Mastery – we were the first in the industry to offer “1-on-1” coaching and support services for entrepreneurs wanting to launch their own product on Amazon.

Not all Amazon courses are worth the investment – far from it. As someone who’s been in the e-commerce industry for 8 years, I can assure you that only a handful of Amazon training courses are legitimate. 

Amazon FBA is also an extremely profitable business (if done right) – so it’s important to get this right when you’re selecting a training program.

So, you’re probably wondering a couple questions:

  1. Do I need a course if I want to be an Amazon seller?
  2. If I decide to take a course – how do I know it’s legit?

For the first question; the short answer is: NO. You do not need a course to become an Amazon seller. 

You can access just about everything you need to get started via Amazon’s new seller resources section on their website. To be clear – starting an Amazon business is something you can do, and many people do, on their own.

The thing to consider is that Amazon FBA is always changing, growing and their seller support isn’t the best or really catered for the individual person. 

You want to consider investing in a course or a coaching program if you want to fast track your results, you are someone who needs more “hand-holding” or has a lot of questions, or you need accountability.

The first (and biggest) red flag you should notice is a promise of a fast, easy way to overnight riches. It should be a known fact that starting a business takes an incredible amount of work and dedication. 

But here are 8 ways to tell if your Amazon course is legit:

1. There is support.

I’m not a believer in “go-figure-it-out” courses where you are left completely to your own devices. If you’re just handed a username and password and never talk to a human in the process – you should PASS!

A legitimate course will have support – and not just a Facebook group with a few moderators in it. There will be dedicated staff who are available to assist you when you have a question. When doing research, if a course doesn’t have a dedicated support personnel with a phone number or an email address that is answered for students – you should pass. 

Many scammers don’t have the money to hire any staff, or even the desire to train a team to support you, and this in itself should be a red flag. 

2. There are (trained) coaches on the staff – and they sell on Amazon.com.

It’s a head-scratcher, but many courses in the industry are not created or taught by real Amazon entrepreneurs. You’d be lucky to find any coaches at all to support you through the material.

Have you ever signed up for a course and abandoned it because you couldn’t figure out how to use it and couldn’t talk to someone?…. I know I have.

Selling on Amazon can be a significant, challenging endeavor for anyone and here’s the key – it’s a very individualized journey. With Amazon FBA, each product and person’s business is unique. If you follow a course that thousands of other people are doing without any individualized support, you will hit many curves in the road where you have questions that are specific to your situation. Not to mention you will be doing the SAME exact thing as thousands of other sellers with no individualization or differentiation to the process.

There are tons of courses with thousands of students and no coaches.

The thing is, hiring coaching staff is a serious investment and commitment for the course owner. If the course has coaches, you can be more confident that they care about your success. 

A legitimate course will have staff from Amazon.com, or at least staff who have real, verifiable experience as Amazon sellers.

3. The course material is “up-to-date”.

Here’s a (dirty laundry) secret of the industry: the vast majority of Amazon FBA courses are created by 1 person (and, this is usually an individual with almost no experience in LMS learning management systems or educational products). In most cases, the course is barely maintained or updated at all, AND it is woefully out-of-date. 

Even courses that cost thousands of dollars.

Besides the obvious – the problem with that is Amazon selling changes ALL the time! 

A legitimate course should have:

  • A curriculum
  • A roadmap
  • Onboarding
  • A timeline for you to follow

A legitimate course will frequently update their training for students and make significant, ongoing investments into the material.

4. You can speak to someone before signing up – not just hand over your credit card.

One of my pet peeves is “gurus” with a checkout page, but no followup or questions before or after the sale.

…. Do you really trust someone who will take payment from you without even considering if this business is right for you in the first place? 

Legitimate courses should have an application process of some kind and if you have no chance of being successful –  the course should not take your money. Period. 

If you can’t talk to a human being at any point during the checkout process, then that should be a major red flag. 

A legitimate course will consider if you’re prepared to be an Amazon seller (and will turn you away if you AREN’T prepared or qualified).

5. There is transparency about the costs and investment involved.

Starting a business, whether or not you work with a coach, will entail investment. 

As a baseline, an Amazon seller will need 1) a product to sell and will 2) pay Amazon fees. Amazon’s Professional Seller Account costs $39.99/month. You’ll also pay sale-related fees when your product makes sales. In addition, you’ll need some kind of product research tool (options range from free, up to a few hundred dollars per month in subscriptions). 

Most Amazon sellers invest a minimum of several thousand dollars into their product offerings and shipping their new product to Amazon warehouses.

A legitimate course will make you aware of these costs before you pay for the course. If a course tells you you can start an Amazon business with “no investment” – you should think twice. 

6. There are free resources you can access.

A lot of course creators today are in the business just to “make a buck” and don’t help for free. 

Personally?…. I’m highly skeptical of any “guru” who doesn’t care to put in the effort to reach the greater public with their knowledge and skill set. 

A legitimate course has FREE resources (such as training, helpful video content, a podcast, a website, or even a blog) where you can read more about Amazon.com and get value – even if you don’t sign up for the course itself.

7. Check how long the course has been around.

Every day, it seems a new course is popping up and many of these operations are “fly-by-night”. You don’t want to sign up for a course and in a few months, you no longer have access. 

Look for a well-established course that is proven. A course that has been in business a while should have taken the time to make product improvements and should have a good track record of commitment to customers. 

A legitimate course should be in business for at least 3 years.

8. There should be testimonials or reviews (both good AND bad).

Starting an e-commerce business is not easy, and not everyone is cut out for it. You should be wary of any course that either has no reviews or testimonials OR only has positive testimonials available to view. Students who take a course or coaching program get varying results, because individuals and their commitment levels vary. Not everyone is successful in a course. A legitimate course will show a wide variety of testimonials so you can get the best picture of different outcomes.

A legitimate course will have hundreds of reviews or testimonials, including both good and bad reviews.  

Be sure to look out for the above 8 “red flags”, and follow these steps to try and avoid falling for a scam course and losing your hard-earned money or being roped into a course that doesn’t help you be truly successful on Amazon FBA.

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10 Strategies an Ecommerce Business Needs to Follow to Increase their Customer Base

Online retailers need to drive traffic to their websites to boost sales. It is important to choose the right marketing strategies to drive traffic since not every strategy will work for every business. This article provides an overview of efficient marketing...

Why Digital Menu Boards Are A Game Changer For Restaurants

There are numerous benefits of using digital menu boards in restaurants. The best drive-thru menu boards can be controlled remotely to make updating fast and easy. Convenience is the main focus of drive-thrus. Customers don't need to leave their automobiles to place...

The Best Ways to Scale Your Wealth Building

When it comes to building your wealth, you want to make sure that you are doing everything possible to maximize your returns. There are several different ways that you can do this, but not each path is right for each individual. Consider these three options to grow...

5 Strategies to Build Team Spirit in Your Business

The manner in which we connect and communicate with our staff members can have a considerable influence on their levels of motivation as well as their output. In this article, we explore a variety of psychological and motivational approaches that can inspire teams and...

What to Ask Yourself When Selling Your Business

Eventually, most business owners will reach a point where they decide it’s time to sell. Selling your business allows you to retire or move on to other projects while still keeping the business intact.  If you’re considering selling, there are a few questions you...

What You Need to Know Before Offering Equity Compensation

To attract the best-qualified employees, your benefits package needs to be competitive. When your company is in a start-up or growth stage, equity compensation can be an attractive option.  With equity compensation, your employee can benefit as your company grows....

Features Every Health Insurance Plan Should Have

When creating a health insurance plan for your employees, you want to be as thoughtful as possible. Not everyone is in the same situation and they need health plans that are flexible and customizable.  There are some features you can add to your plan to make sure your...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

How To Promote Your Startup in 2023: Most Useful Strategies

Every startup hopes to make a splash when it first enters the market and find methods to get its name out there. This is when having a solid marketing plan comes in handy.  If you are a new business or an entrepreneur considering a startup, developing a digital...

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

7 Essential Tips for Maintaining a High Standard of Health and Safety in Your Organization

Workplace health and safety is a legal obligation that all employers must adhere to. But apart from ensuring compliance and avoiding legal issues, maintaining high health and safety standards can come with a number of benefits for your business as well. With the right...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How Entrepreneurs Can Feel More Confident in Their Appearance

When you are an entrepreneur, the way you look is a big part of your success, because people will tend to want to help your business if you make a good impression. It can be difficult to like the way you look, but when you put in the effort, you can improve your...

How to Avoid Boring Your Event Attendees

When you are hosting an event, you want to make sure that everyone who attends has a good time. But you also want to meet the goals, whatever they may be. Finding the balance between creating a fun event and one that covers the goals for the meet-up can help you to...

Problems That Can Derail Your Business Event

Are you wondering how to plan a big corporate event without much prior experience? Even if you have experience planning business events, there are a lot of hoops you have to jump through to make sure everything is ready for the big event. Make sure that you’re aware...

How to Be a Better Mentor to Your Employees

As an employer, you have a lot of responsibilities on your plate that you need to take care of. And while you can get through your work by just handling those basic responsibilities, you can make a bigger impression with your business if you focus on creating an...
How to Avoid the Same Fate as Failed Startups

How to Avoid the Same Fate as Failed Startups

Launching a startup is an exhilarating journey, but it can also be a precarious one. The statistics on startup failures can be discouraging, but by implementing strategic practices and avoiding common pitfalls, you can increase your chances of success. Start With a...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

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Recent Posts

The Benefits of Professional Office Cleaning

The Benefits of Professional Office Cleaning

Maintaining a clean office isn't merely about aesthetics; it significantly impacts the overall functionality, productivity, and well-being of the work environment. Whether you're an HR leader, business owner, or marketing executive, you've likely considered the...

How to Convince Employees to Use Company Benefits

How to Convince Employees to Use Company Benefits

When running a business, you often invest in employee benefits to improve well-being, engagement, and job satisfaction. Yet, despite these offerings, you might find that your team members aren't taking full advantage. It could be due to a lack of awareness or...

How to Prepare Your Employees for Emergencies

How to Prepare Your Employees for Emergencies

Being prepared for emergencies is not just a matter of personal vigilance; it's a collective responsibility that starts at the top levels of management and permeates throughout the organization. Ensuring that your employees know what to do in the event of unexpected...

What Managers Need to Worry About When Managing Remote Employees

What Managers Need to Worry About When Managing Remote Employees

In the realm of modern business, managing remote employees has become a fundamental challenge for managers. There are many nuances of leadership and effective management in this sphere. When it comes to remote work, there are several critical aspects that managers...

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...