Key Reasons for Having a Custom Ecommerce Website

Ecommerce Website

After the start of the pandemic, eCommerce went through 10 years of growth in only three months.

Today is the best time to start a new eCommerce business, as the industry doesn’t show any signs of slowing down.

With the variety of eCommerce building platforms like Shopify and WooCommerce, it might be tempting to build a store yourself. While such services are great to start with, they might create a number of difficulties as your business grows, such as problems with customizations, technical support, hosting, and much more.

However, there is another possible solution – customer eCommerce website development. This article will discuss the main benefits of a custom website compared to a store created with a website builder.

Better Customization

If you choose to use a website builder for development, you can use ready-made templates for your store. While it means faster development, it provides you with limited opportunities for customization. That’s where custom eCommerce development wins with flying colors.

If you opt for custom website development, you won’t have to face such limitations. Whether you work with an IT staff augmentation company or with an outsourcing vendor like MLSDev, developers will be able to create a website tailored to your business needs. There are unlimited opportunities for customizations and unique features, such as product customization and everything that will help you with your unique business.

Higher Scaling

With business growth, you might find yourself frustrated by a template-based website or face challenges when scaling your business. With custom website development, there are no limitations, only unlimited possibilities for your business.

Thanks to business analysis services provided by development companies like MLSDev, you won’t need to wonder whether to change hosting, add some additional features, or make changes to the user experience. The development company will do the job for you by offering the best solutions, hosting with autoscaling, and much more.

Unique Ecommerce Website Design 

Consider the fact that 75% of users judge the credibility of any company based on their online representation, and their website in particular. Thus, it makes sense to invest in website development services. 

The services that the user that visits your website actually judges you on include UX/UI design services. UX corresponds to user experience, thus navigation, functionality, and layout. In its turn, the UI stands for a user interface that represents stylistic choices, color scheme, custom illustrations, and graphics. 

Therefore, a custom website allows you to create a design according to your eCommerce business’ needs and specific requirements.

Tailoring to Specific Shipping Needs 

We live in the age of globalization, where we can access our clients from all over the world. Because of this global reach, it is vital to have multiple carriers and distinct shipping methods to satisfy your customer’s needs. 

Some clients would prefer the shipper that is located the closest. Others would choose a cheaper way of shipping over geographic proximity. You should customize your eCommerce website and offer all shipping service options. Remember, shipping services also involve packing, receiving regulations, and instruments that help to track and control shipping.    

Improved Security

eCommerce is a challenging industry when it comes to security issues. When making a purchase, customers provide a lot of sensitive information, such as personal data, payment details, shipping information, location, and so on. All this information can be used for card fraud and even for identity theft. There are also local security regulations and industry protocols that you must meet.

A professional web development company will help take care of all security issues and create a site that will meet security standards and local regulations. When you deal with website building software, you need to rely on third-party providers that might not be able to comply with all the regulations for your area and field.

Faster Bug Fixing

Suppose you encounter a problem with your eCommerce system. If we are talking about website building platforms, you would need to get in touch with the support team, report the bug, and wait while they get to fixing the issue.

In case you encounter a problem with a custom website, you will need to report it to your team, and they will fix it as soon as possible. You won’t have to wait for weeks or even months for them to get to it.


Since the number of eCommerce purchases made from mobile devices is growing, it’s important to have a website that works seamlessly on different screen sizes. Website responsiveness is what makes it look great whether customers are using a personal computer, a smartphone, or tablet.

Not all eCommerce platforms provide a great mobile user experience. If you fail to give customers what they expect across all platforms, it will harm your sales and reputation. With a custom website, you can make sure your site will work on any platform and screen size.

Quick Innovations Adoption

Custom eCommerce website development provides you with flexibility. When you see that a new technology or solution could benefit your business, you go to your development team, and they implement it.

With the ready-made solution, you can add some additional features with plugins. But the possibilities are very limited. For example, suppose you decide you would like to integrate Artificial Intelligence or Chatbot into your eCommerce system. In that case, you won’t be able to do so unless the company that develops the platform chooses to adopt it.

Custom eCommerce Website – Your Property

To put it simply, once built custom (from scratch), this eCommerce website is completely your property. This ownership includes all lines of code, server-system, and design, which are all under your control. You do not need to pay for monthly or annual maintenance fees, which can grow substantially over time if you select some ready-made eCommerce platform. Additionally, a custom eCommerce website removes the high dependence level of these providers. 

Bottom Line

You can address eCommerce website development in different ways. If you are starting a website to monetize your hobby, a ready-to-use solution might do the job. If you are creating a website with the goal to turn it into a prosperous business, the situation is different all around. 

Custom eCommerce website development will help you provide customers with the best user experience, utilize the latest technologies, and quickly adapt to the market changes.


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