How to Make Marketing Your Brand More Manageable

"How to Make Marketing Your Brand More Manageable" Marketing Strategy Marker Chart Graphic
May 3, 2018
81 / 100

~by Brooke Chaplan~.

Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.

Here are some tips for making your marketing strategies more manageable.

Have The Right Foundation

If you are completely clueless about marketing, it’s not a bad idea to go back to basics and get a little education. From marketing blogs to books, there is a plethora of information out there to start learning on your own. Another idea is to solidify your background with formal education. Take classes, work toward a degree like a master MBA online option, or earn a leadership certificate.

Know Your Audience

Many marketing efforts fail because they aren’t focused on a specific audience. If your business’ marketing campaign isn’t targeting the right demographic, you’ll generally fail to generate new business. You probably know who you are aiming to target, but take a step back and evaluate who actually does buy your product or service. If it’s a group you didn’t expect, you may need to rethink how you target new customers.

Be Selective and Slightly Stingy

The answer to a great marketing campaign isn’t just to blindly throw money around. Too many businesses end up failing because they thought the “you have to spend money to make money” adage was law. When it comes to spending money on promoting your business, do your research. Be selective in the campaigns you start and the marketing companies that you work with. Some social media is good, but don’t think you have to try everything to reach new audiences. Sometimes just having one avenue is best when starting out.

Patience and Persistence Are Key

If entrepreneurship was as simple as starting a marketing campaign and generating a profit within weeks, everyone would be a millionaire. Instead, it’s important to be both patient and persistent. For example, if you are attempting to market your business using social media, you’ll have to be patient while you build an online following. You’ll also need to be persistent, making sure to post something new every day so readers have something to look forward to. Marketing your business successfully should be a marathon, not a sprint.

A business is only as strong as its customers, and the best way to attract new customers is with great marketing. If you follow these tips, you can begin to market your business successfully. It might not happen overnight, but if you stick with it and remain focused, you can create a marketing campaign that actually works to bring you new business.


How to Make Marketing Your Brand More Manageable 1

Meet the Author: Brooke Chaplan

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening.
For more information, contact Brooke via Twitter @BrookeChaplan


Categories

More Posts:

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

#InvestingInYOU: Consider Coaching

#Investing in YOU: Consider Coaching Mindy Jo, M.B.A. & M.Ed. Certified life coach & founder of worryaboutYOUtoday.com Life coaching. What is it? What is it NOT? Life coaching can have many meanings based on the type of coaching that is being offered, such as:...

5 Tips for Recruiting Younger Real Estate Agent Candidates

To ensure your agency’s survival, you may need to renew your focus on recruiting professionals that belong to the millennial and Gen Z demographic. To guide you in this task, here are a few helpful tips you may want to follow:

Photography Niches That Do the Best Business

Do you love the creativity and flexibility of photography but can’t figure out how to start a successful photography business? Not all photography niches are created equally, and your success in a niche might depend on where you live.  Here are a few types of...

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

How Entrepreneurs Can Stave Off Burnout

Have you been feeling more stressed and exhausted than normal lately? Everyone experiences burnout at some point in their career, and this is even more common with entrepreneurs due to the many responsibilities that they have. Here are a few ways to stave off burnout...
Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

#InvestingInYOU: Consider Coaching

#InvestingInYOU: Consider Coaching

#Investing in YOU: Consider Coaching Mindy Jo, M.B.A. & M.Ed. Certified life coach & founder of worryaboutYOUtoday.com Life coaching. What is it? What is it NOT? Life coaching can have many meanings based on the type of coaching that is being offered, such as:...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why You Should Run Your Business on the Latest Technology

Why You Should Run Your Business on the Latest Technology

In today's fast-paced business environment, keeping up with technological advancements is essential for success. Implementing the latest technology can offer numerous benefits, such as improved productivity, enhanced data security, and reduced costs.  Improve...

What are local links and how to earn them

What are local links and how to earn them

What local links are and how they might assist local businesses develop an efficient SEO strategy are covered in this article. Local links allow visitors to learn more about a region and its businesses by connecting websites from the same area that are relevant to one another. They must be pertinent to the neighbourhood and offer valuable resources or information. Content marketing, reviews, sponsored content, social media, and directories are all ways to generate local links.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.