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~by Kara Masterson~

A decade or two ago, a website would have been optional and could be foregone by a business owner without fear of any repercussions to its sales and profits. Nowadays, however, having a fully operational website that’s live 24/7 is an essential tool that makes or breaks a brand. And if you have a business website, you should try to personalize it as much as possible so that it stands out from the rest of your competitors.


Here are five ways you can do just that and more.

1. Plan Specifically for Your Target Market

You’ll find too many websites that aren’t audience-oriented. Business owners build a website that they think is most elegant to the general audience instead of a platform that actually addresses the needs and demands of their target market. Invest time in building a content strategy that outlines who you want your platform to be viewed by, what their interests and demands are, and how you can meet those demands in your own unique way.

2. Get a Good Logo

McDonald’s, Apple, Microsoft, and Coca Cola all have one thing in common — their logos are well known in every corner of the world. Even villages that don’t have electricity know these brands simply because their respective logos are so well-ingrained into the consumer’s mind. Pick a logo that’s simple but is also related to your business’ name, products, and services.

3. Use Large Typography

Another thing that many successful business websites have in common is their utilization of large font. Large text in websites help you, as the designer, narrow down what the right words/phrases are. At the same time, readers will find it easier to read your content because of the visibility and concision.

4. Put Up Your Qualifications

A business website with seals and guarantees of all sorts are easier to trust than those without. Putting your team’s credentials as engineers or lawyers, for example, makes your business more credible. Furthermore, pursuing MBA programs online and including it in your “About Us” page can make your business website even more trustworthy.

5. Balance Colors

When designing your website, choose a color scheme that precisely conveys the mood of your company and brand. Your color choices should also offer a good contrast between the different parts of your website.

A business website that stands out can help your company make more sales and profits over time. Any initial expenses you spend on the construction of the site will be quickly recouped through an increase in customer base and sales.

Meet the Author: Kara Masterson

Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.