How to Make Your Business Website Really Stand Out

Website Wordpress

~by Kara Masterson~

A decade or two ago, a website would have been optional and could be foregone by a business owner without fear of any repercussions to its sales and profits. Nowadays, however, having a fully operational website that’s live 24/7 is an essential tool that makes or breaks a brand. And if you have a business website, you should try to personalize it as much as possible so that it stands out from the rest of your competitors.

 

Here are five ways you can do just that and more.

1. Plan Specifically for Your Target Market

You’ll find too many websites that aren’t audience-oriented. Business owners build a website that they think is most elegant to the general audience instead of a platform that actually addresses the needs and demands of their target market. Invest time in building a content strategy that outlines who you want your platform to be viewed by, what their interests and demands are, and how you can meet those demands in your own unique way.

2. Get a Good Logo

McDonald’s, Apple, Microsoft, and Coca Cola all have one thing in common — their logos are well known in every corner of the world. Even villages that don’t have electricity know these brands simply because their respective logos are so well-ingrained into the consumer’s mind. Pick a logo that’s simple but is also related to your business’ name, products, and services.

3. Use Large Typography

Another thing that many successful business websites have in common is their utilization of large font. Large text in websites help you, as the designer, narrow down what the right words/phrases are. At the same time, readers will find it easier to read your content because of the visibility and concision.

4. Put Up Your Qualifications

A business website with seals and guarantees of all sorts are easier to trust than those without. Putting your team’s credentials as engineers or lawyers, for example, makes your business more credible. Furthermore, pursuing MBA programs online and including it in your “About Us” page can make your business website even more trustworthy.

5. Balance Colors

When designing your website, choose a color scheme that precisely conveys the mood of your company and brand. Your color choices should also offer a good contrast between the different parts of your website.

A business website that stands out can help your company make more sales and profits over time. Any initial expenses you spend on the construction of the site will be quickly recouped through an increase in customer base and sales.


Meet the Author: Kara Masterson

Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.