Manufacturing 101: How to Make the Best Product for Your Customers
~by Lizzie Weakley~
Manufacturing is a multi-step process that starts with one idea. Any step could go wrong in the process, but the final product could exceed your expectations of success. Review the most common steps needed to create a popular product for your company.
Most of the work in creating the best product lies in the first few steps: research, conception and design. Start by writing a total outline of the features and benefits. Discuss with your team of designers what it will do and what the purpose is.
Once you get the features down, draw sketches of the product as it looks, using computer-aided design (CAD) software. Include specifications about different sizes, colors and materials that the manufacturer will offer.
Create a three-dimensional, real-life model of your product known as a prototype. This model allows you to carry out tests and gives your manufacturers a visual to work with.
Put the parts of your product together using specifications from your final product designs. Products are manufactured in factories and made using machines for mass production. Some factories create tens of thousands of products every day. Avoid manufacturing too many products if the idea is brand new; instead, create many samples.
Manufacturers believe in mass production, but they go to great lengths to ensure perfection. They take every detail into consideration from the logo design to the material strength.
Manufacturers believe in mass production, but they go to great lengths to ensure perfection. They take every detail into consideration from the logo design to the material strength. Find professional screen printing services available from design companies.
Test the real product and hand out samples. Suggest feedback from test participants. During this stage, prepare to attract many customers who are now interested in your business.
Make improvements to your product based on tests and feedback. Return to your sketches and the design software, if necessary.
Every product comes with a package that should be handled by a good writer and designer. Have a technical writer write the brief product description with the specifications. Hire a graphic designer to design the logo and images that appear with the packaging.
End your project with a few good sales pitches made by a copywriter. Selling your product to anyone is not possible without marketing. When you start with a brand new product, you must work harder than you would if it was already familiar.
Any individual or company can create a product that people love to buy. From the idea to the sales tour, list every step that you need to succeed in product manufacturing.
Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.