As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing moves to make in 2023.
Revisit Your Social Media Strategy
Social media can boost your business in staggering ways. It can grow your audience, generate leads, increase traffic to your website, personalize your business, and expand awareness of your brand. If you haven’t jumped aboard the social media marketing bandwagon, now is the time to do so.
If you have experimented with social media marketing but have only enjoyed limited success, don’t give up. You may just need to revisit your strategy. Remember that people want to scroll through their social media feeds quickly. Make sure that you promote your products or services in a brief and engaging way. It is helpful to mix up your content between videos, blogs, memes, vlogs, and more.
Hold an Event
More businesses are catching on to the idea of holding a special event to market their companies. Events are powerful, memorable ways to engage with your target audience. Just make sure that the event is a success. Otherwise, it could backfire on you.
If you are going for something fancy to wow your target audience, be sure to carefully consider each detail such as the sound, food, drink, entertainment, and lighting. Plenty of natural light at the venue can bring elegance to your event. Even if you are shooting for a fun, informal event, professionalism is key.
Utilize Email Marketing
Email marketing is a powerful way to connect with your current customers and generate leads. Connecting through email is easy, inexpensive, and informative. There are several types of marketing emails to add to your repertoire. Some examples include promotional and informational emails. These are great for current customers. You can also use re-engagement emails to reconnect with customers who have gone quiet for a time. Additionally, you can utilize email marketing to send personalized communications such as virtual birthday cards or thank-you notes.
The future of marketing is becoming more and more digital. Examples of this include social media and email marketing. However, nothing can fully replace in-person connections. These can be made through dinners, parties, fundraisers, and other events. A good rule of thumb is to mix up your marketing tactics to include plenty of both!
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