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If you’re anything like most small businesses, you have a limited marketing budget to work with. Since your business relies on marketing to attract customers, it’s important to use that budget wisely. Fortunately, there are some marketing tools you can use to help you get you business in front of your target audience..

Web Analytics

Website analytics is a great way to find out who is looking at your website. You won’t be able to see specific individuals, but you should be able to see defining characteristics. According to WNIP, there are a lot of different web analytics tools available. Google’s web analytics breaks down web traffic into a demographics category and an interests category. You can use the results of the analysis to figure out who your website is more likely to resonate with. Once you know more about who is likely to be interested in your business, figure out where they like to go on the Internet. That should direct you to where you should be placing your ads to make them most effective.

Business Directories

Most people prefer to shop locally when they can. There’s a level of convenience it offers that consumers find attractive, and it feels better to support a business within your community than it does to support a faceless entity you don’t really identify with. That’s where business directories come in. According to VapeRanger, Google My Business and Yelp are the most popular online business directories. Claiming business listings will help consumers who are actively searching for the services you offer find you. They will be more likely to see your business in their search results.

SEO

Optimizing your website for search engines can have a heavy impact on how visible your site is. It also has an enormous impact on how much web traffic you’re likely to get. According to Impact, the top search results on a Google search get 42% of web traffic from searches. The amount of traffic a Google search will net you decreases significantly beyond that point. If you aren’t on the first page, you may still get some traffic, but in many instances you might as well be invisible. If you want to get your business in front of your target audience, you need SEO to rank higher on SERPS.

Your business needs marketing tools that will put it in front of those most likely to become customers. Web analytics, business directories, and SEO strategies can all help you target that group of people. This will help you get the best value out of your marketing dollars and help prevent that money from being wasted on people who don’t feel they need what your business offers.