Need to take gender out of the VC investment evaluation matrix: Titan Capital

November 1, 2022
57 / 100

In spite of the fact that women have made significant gains in the ecosystem of entrepreneurial activity in the country over the course of the past decade, the situation is still dismal since women continue to confront formidable obstacles.

According to Google Bain research, women own approximately 13.5–15.7 million firms in the country, which accounts for approximately 20% of all businesses. The exact number of businesses in the country is not known. The figures look fantastic, but the underlying fact is that a considerable proportion of these businesses are not “owned” nor “managed” by women. This is a big proportion of the businesses that are not owned by women.

According to figures provided by the Mastercard Index of Women Entrepreneurs, just seven out of a total of one hundred entrepreneurs in India are women. Despite the fact that women have made inroads into the entrepreneurial ecosystem in the country over the course of the past decade, the situation is still dismal because women continue to face daunting roadblocks, which can be several notches higher than the obstacles that their male contemporaries encounter.

Why is it such a big deal to be a female entrepreneur

What do women entrepreneurs have to say?

Raising capital is almost always a challenge for a startup’s founder, but for female business owners, this challenge might feel even more insurmountable. There are a number of causes at play. Still, one of the most common ones is that investors have deeply ingrained gender biases and preconceptions that make it difficult for women-led enterprises to gain access to investment capital. According to a study that was conducted by researchers Dana Kanze, Laura Huang, and the team, venture capitalists ask different questions to men and women. The researchers found that investors tend to ask men about how they will promote success, while investors tend to ask women about how they will prevent failure. This, in turn, affects how much funding they get.

Titan Capital is a major seed-stage investment business that was formed by Kunal Bahl and Rohit Bansal. The firm has a portfolio that includes several female entrepreneurs. When analyzing a potential investment opportunity, investors need to take a new approach, according to Bipin Shah, Partner at Titan Capital. He says, “One cannot differentiate between women-led and men-led ventures.”

When considering making an investment, a person’s gender should not be one of the primary considerations. Our strategy for determining which business endeavor to put money into does not differ in any way. We look at the founder’s passion, the product’s place in the market, their approach to addressing problems, and their problem-solving talents, as well as the team’s strength and potential. When it comes to the representation of different genders, our own staff is relatively well-balanced, which is beneficial for conducting impartial reviews.

When Ghazal Alagh, co-founder of Mamaearth, first began her journey as an entrepreneur approximately six years ago, the number of women entrepreneurs who were pitching their businesses to venture capitalists was far lower. “I was regarded as an equal by Titan Capital, which was one of the first venture capital firms to invest in our business endeavor. It is not necessary to treat women in a distinct manner; rather, we should be treated on an equal footing.

“I found that regardless of gender, an entrepreneur is still an entrepreneur, and it is something that I experienced with them. They consider the concept and the passion that lies behind it, and this is what elevates them to the role of leader in their own unique way. They have been an incredible source of assistance and support for us throughout our journey as business owners.”

Pallavi Utagi, the founder of Superbottoms, explains that she had often been confronted with issues regarding how she would operate the firm on her own because there were many possible investors.

The Best (And Worst) Countries For Women Entrepreneurs, 2019 - CEOWORLD magazine

Putting out their wings

In addition to financial support, female entrepreneurship is undergoing rapid transformation, and it appears to have been particularly successful in a select number of industries. According to Surabhi Purwar, who is a Principal at Titan Capital, “Till a few years ago, companies focused on women’s health, and well-being was almost non-existent.” However, throughout the past three to four years, there has been a significant increase in the number of new businesses entering the sector. For instance, our portfolio includes companies such as Uvi Health, Oziva, and Imumz, all of which were founded or co-founded by women. Women founders are continuously recognizing unfulfilled needs that are ‘female-focused,’ and they are building solutions for those needs. However, it is important to note that their vision is not restricted exclusively to these opportunities.

According to Purwar, female business owners are playing a winning role and grabbing a higher portion of the direct-to-consumer market segment. In addition to the topic of women’s health and direct-to-consumer sales, Shah notes that digital entrepreneurship has traditionally been the domain of males; nevertheless, the barriers that once prevented women from entering the field are gradually dismantling.

However, from the perspective of business owners, particularly in the early stages of a company’s development, the value of an investor’s involvement extends far beyond the monetary contribution that they can make to an organization. In addition to this, such endeavors have a significant requirement for guidance as well as networking opportunities.


More Posts:

How to Vet an Amazon FBA Coaching Program or Course

How to Vet an Amazon FBA Coaching Program or Course
Are Amazon Courses Legit or a Scam? 8 Ways to Tell!
By: Ashley Kinkead

Tiny Hacks To Grow Your Real Estate Business In A Competitive Market

Position yourself as a successful businesswoman in the real estate sector by following the preceding recommendations.

Top 5 Regrets Small Business Owners Have About Starting Their Business

If you're thinking about starting a small business, it's important to do your research and understand what you're getting into. There are a lot of different aspects to running a successful business, and it's not always easy. With that said, here are the top 5 regrets...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Strategies and Technology for Female Entrepreneurs

Since entrepreneurship is the foundation of any nation's economy, it is essential to economic development in developed and developing nations. In the last several decades, there has been a significant improvement in the role of women in our society. Women are now...

Role of female entrepreneurs in a changing society

Over the past few decades, there has been a significant increase in female entrepreneurship. More women are choosing to launch their businesses and participate in the world of business creation, one of the rapidly expanding facets of entrepreneurship globally. But in...

What women entrepreneurs can do to compete in the market and earn lucrative incomes?

The backbone of the nation's economy is supported by entrepreneurship, which also generates a large number of attractive jobs in the marketplace. Many more people are starting their own businesses now thanks to programs like Make in India and Vocal for Local. In...

EDII to join hands with corporates to create 10,000 women-led green businesses

EDII Director General Sunil Shukla stated that the institute has been successful in giving entrepreneurial and skill development training to craftsmen, weavers, women startup founders, and the unemployed, which has led to sustainable livelihood possibilities for those...


INTRODUCTION For one, women are often natural problem-solvers and are very good at multitasking. This makes them well-suited for starting and running their businesses. Additionally, women are often very good at networking and building relationships, which can help...

A start-ups boom in the US, led by female entrepreneurs

According to the findings of a recent poll, women and people of color are spearheading the surge in the formation of new businesses in the United States. According to Gusto, a firm that provides cloud-based human resources software, over half of all new businesses in...

New Data Shows Growth in Women Entrepreneurs up 48%; Outpacing Male Counterparts by Over 20%

Women in every region of the globe are emerging from the relative obscurity of the home and family spheres to assume positions of authority in fields that were traditionally seen as being solely the purview of males. The tides are turning in a positive direction at...
Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...