New, Enhanced, and Unique Sales Technology For Your Business

Man Working on a Laptop with Social Media Logos on White Brick Wall Background
November 5, 2018
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~ by Amanda Peterson ~

The sales field is a competitive landscape where seizing just one opportunity to be a step ahead can make or break a business. Much like the sales industry, the technology industry is always changing and new efficiencies are being created every day. These tech advancements have bled into the sales field and new forms of technology are being incorporated to help businesses achieve the advantage they are always on the hunt for.

A new way to email New, Enhanced, and Unique Sales Technology For Your Business 1

It sounds simple, but changing up your email process can make a big difference. There are new strategies being implemented every day to streamline the process and make it more efficient. Remember, time you save by doing things like this means there’s more time to sell!

An easy place to start is automating your email follow up process. There are numerous programs on the market that can help you by setting reminders or creating a calendar of when you want the emails to be sent. You can collect data from these emails as well in order to get a better understanding on who’s responding and what kind of wording gets the best results. Gmail has plug ins for this too, like a tool called Boomerang which helps remind you to follow up with the hope of boosting your conversion ratio.

The social media influence

This might seem crazy, but social media is a type of tech that shouldn’t be overlooked when it comes to sales. It’s an important way to find prospects, connect, and understand the people you’re trying to reach. In fact 62% of top salespeople, defined as individuals who exceeded their projected target revenue by more than 25%, give credit to adding social networks to their strategy, according to LinkedIn. This is also known by some as “social selling”. Social media platforms also have their own analytics where you can measure people who are following you, how much they interact, and more. This can be useful information to know when you are trying to gain new prospects and reach new demographics.

Look into creating a social media strategy for your team. The strategy can be as simple as what information you want to share, who you want to follow, and who your ideal audience is. The younger generations are starting to grow up and join the workforce, and a major way they interact is via social media. If you want to reach this new target market, then you want to give social media a chance.

New, Enhanced, and Unique Sales Technology For Your Business 2Know your target

Targeted prospecting strategies are helping sales teams grow and be more efficient with their time and where they spend it. We know it’s important to build a targeted prospect list, but there’s tech tools now too that can help you do this better. Programs like Mattermark and Crunchbase can make the search easier by letting you categorize by “established” dates of companies, geography, company size, and more. There’s other tools like the Google Chrome extension Datanyze Insider which can help you build lists, gather information from social networking sites, and gather contact info. The information collected can be exported to LinkedIn and Salesforce to make it a smoother process overall. LinkedIn even has a sales prospecting tool that can let you create lists, do advanced lead searches, and can even generate lead suggestions.

Although these tools might not seem that advanced, the purpose of them is to help make the process of establishing leads simpler and quicker. There becomes a uniform way of doing it, with the same information consistently being gathered which saves you time and  money in the long run.

Artificial intelligence

AI is the one of the most talked about softwares at the moment, and a very influential one. It’s making strides in all areas of life, and continues to impact the work we do, including sales. The data AI can provide will make a major impact on sales numbers moving forward. It will impact every section of the pipeline from prospecting to closing deals.. Thanks to this data, when sales professionals use certain phrases or techniques, it won’t be based off a hunch or experience but fact. It can help them seem more trustworthy and reliable. When making sales you can use AI to research a company based on these statistics and data, rather than a guess or hope that it’s a good fit. It’s also changing the role of being a sales professional. Those in this field need to understand how to use AI and where it’s appropriate, which means understanding analytics and data is more important than ever. A study from Harvard Business Review showed that companies who used AI increased leads by fifty percent. Not to mention, it’s going to save time doing research, and provide more time to interact with the client.

Predictive scoring within AI is a unique feature as well. Simply put, predictive scoring will help a sales team know if a business is even worth pursuing based off an algorithm. According to Hubspot this can include “property information your leads fill out on your website, behavioral data, social information, demographics, and media written about your company.” It provides a consistent formula for sales to use and ensures the customers and deals you’re closing are on par with all the work too.

New, Enhanced, and Unique Sales Technology For Your Business 3Experiment

Don’t forget to try out small tools that can make a big difference. Livescribe is an electronic pen that copies your notes as your writing them and can sync them with your ipad or phone. It’s a cool new technology to try out, while ensuring you’ll always know where your notes are. It’s easy to lose a piece of paper, but with this tool your words are being transferred to your tech of choice as you write. Utilize SlideShare to make sure your presentation is easily shareable and anyone who is interested in it can take a look. Try out a new way to present by switching up your regular powerpoint to a Prezi, or search Canva, a design tool that can turn you into your very own graphic designer. Whatever you do, try to stand out. Technology is a great tool to help you do this, and there are tons of sites and programs to make the simplest presentation look like you put more effort and time into it than ever before.

Technology is changing everything from how we live our everyday lives to how we do our work, and it’s important to take advantage of it any way we can. Remember not to rely on technology too much though, it’s important to find a balance. Although tech can help you advance and find more leads, nothing can fully replace human interaction and the attention you can give to a potential client.

New, Enhanced, and Unique Sales Technology For Your Business 4About the Author: Amanda Peterson

Contributor to Enlightened Digital and software engineer from the one, the only New York City. When I’m not trying to find the best record store in the city, you can find me curling up to watch some Netflix with my Puggle, Hendrix.

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How to Start a Small Business: 8 Basic Legal Requirements

Many people would tell you that “In order to succeed, you need to take some risks.” But putting your business legalities on the line isn’t ideal. It might even cost you a fortune to recuperate the loss. Moving into this competitive market without adequate knowledge of...

Does Your Business Need a Surety Bond? Here’s What You Need to Know

What to Know About Surety Bonds for Businesses If you are an entrepreneur or small business owner and have learned you need to purchase a surety bond, you might not fully understand your bonding requirements, the purposes of surety bonds, or how they work. Surety...

6 Tips To Succeed With Instagram Marketing

Marketing is an industry that has grown and is still growing. Its growth has led to the adoption of digital marketing strategies, such as Search Engine Optimization (SEO), content marketing, social media marketing, etc., by marketers. Thus, this article focuses on...

How to Strengthen Your Company’s Defenses Against Cyber Threats

With the ever-increasing importance of digital and online aspects of business, a strong cyber security program is essential to keeping your business safe. Strong cyber security defenses keep your company’s and customers’ information safe and secure. Consider...

Warnings Signs Your Business Should Pay Attention To

In the world of business, there are a whole host of things that could potentially go wrong and bring you down. However, if you don’t understand the warning signs, you might not be able to take action quickly enough to make a difference in the success of your...

Why Do Small Businesses Need to Be Bonded?

Understanding Why Small Businesses Need to Be Bonded Most people have seen advertisements for small businesses that state they are licensed, bonded, and insured. If you have a small business, you might not understand what a bond is or whether you need one. Many new...
Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Outdoor Features That’ll Improve the Success of Your Daycare Business

Outdoor Features That’ll Improve the Success of Your Daycare Business

Incorporating thoughtfully designed outdoor features can remarkably impact the success of your daycare business. Outdoor spaces provide children with teachable moments for social development and hands-on learning. Including functional picnic areas in nature-based learning environments is just one way outdoor features contribute to holistic learning. Children will flourish under your care. By creating a safe and enriching outdoor environment, you can stand out. Your dedication to fostering growth and safe exploration will propel you far ahead of the competition.

Essential Furniture You Need for Your Office

Essential Furniture You Need for Your Office

Creating a well-equipped office space is crucial for productivity and comfort. The right furniture can significantly impact your work environment and the well-being of your employees. We will explore the essential furniture pieces you need for your office. Desks Desks...

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Recent Posts

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...