Organizing a Virtual Event for Your Company? Here’s How to Do It Right

Businesspeople on a Video Call
June 26, 2020
79 / 100

In the current scenario, it’s great that companies can move their events from the physical world to a digital format. However, organizing virtual events is not something every person has a lot of experience with. In order to have a successful event, you need to provide a smooth and practical experience to all attendees, which is not an easy task. Need some help? Here are the key factors that will help you organize a successful virtual event for your company.  

Find your format 

We know that company events and conferences can come in many forms. There are seminars with one speaker placed on the stage, there are workshops with a more interactive experience, there are Q&A events—all you have to do is pick something that fits your occasion and goal. All in all, you should strive to offer something unique that will leave the attendees talking. As always, your company needs to stand out from the competition, so being unique is the key.  

Organizing a Virtual Event for Your Company? Here's How to Do It Right 1

Pick a platform 

Today, there is no lack of livestreaming services online. The most popular platforms are certainly Periscope, YouTube Live, and Facebook Livestream, and more or less, they all offer the same features and experiences. In most cases, you will be able to perform a trial run for free, which can be very handy if you don’t have any virtual event planning or hosting experience. A trial run will allow you and all the other staff to learn how to use the platform and provide a seamless experience to everyone.  

Choose a good date 

Of course, you want to choose the most convenient time and date for both the audience and participants. When coming up with your time and date, be mindful of your international participants and consider time zones and their national holidays. It’s important that your event doesn’t clash with any other important event or public holiday— this always brings better attendance and better results.  

Organizing a Virtual Event for Your Company? Here's How to Do It Right 2

Find a simple ticketing system 

If you’re selling tickets, the right ticketing system is important for both offline and online events, and it can tell a story about attendees and offer insight into future event organizing using event registration data. While there are many ticketing platforms your company can side with, it’s a good idea to use a DIY software (if you see many digital event planning tasks in your future, a personalized software might be a good choice for you). This type of system will give you total control over the event. When choosing or making a ticketing platform, make sure to equip it with a smart attendee management system, a detailed report system, and various payment modes. A system like this can also be used to RSVP.  

Don’t neglect the visual appeal  

Sure, virtual events can be performed from the comfort of your home, but if you have a nice venue available, why not use it? If you want to go the extra mile, find an agency that deals in practical stage lighting so you can illuminate the venue and your speaker. This will create a more professional look and allow you to leave a great impression. Some background decoration and company branding is also encouraged.  

Organizing a Virtual Event for Your Company? Here's How to Do It Right 3

Be smart with your speaker choice 

Your speaker can be a hired influencer, a hired expert in the field, or an experienced company person, depending on what fits your event style. No matter who is speaking, they need to be charismatic and knowledgeable on the event subject. They need to speak clearly and be comfortable in front of the camera. If you think you have time and the right resources, try having two hosts that have good chemistry — this is always effective.  

Market your event 

Digital events also need to be promoted. Luckily, with good marketing, value and incentive, people will definitely choose to attend your company event. Find a key point your attendees should get out of the event and include it in your marketing plan (this can be your guest speaker, topics, networking, skill-sharing, etc) Market your event across all social media platforms if the event is public, and pay special attention to email if it’s private. Include videos of speakers, photos from behind the scenes, and other things that will awaken interest in attendees.

Just because you can’t celebrate and share your company’s knowledge and success in person, it doesn’t mean you can’t do it online. It can be hard to switch from traditional company event planning to something as unusual and new as virtual events, but with some practice, you’ll manage to create a smooth and fun experience for everyone involved.  

Categories

More Posts:

7 Reasons Why a Cloud Management System Is Important for Your Business

Regardless of how big or small some company is, a cloud management system is very helpful in achieving business goals and keeping up competitiveness in today’s digital market.

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why You Should Run Your Business on the Latest Technology

In today's fast-paced business environment, keeping up with technological advancements is essential for success. Implementing the latest technology can offer numerous benefits, such as improved productivity, enhanced data security, and reduced costs.  Improve...

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

How to Create a Professional Image When Building Your Brand

First impressions matter, especially in business. So, let's explore how to create an image that sparks trust, admiration, and success. Dive into the depths of brand-building with determination and drive, blossoming into a professional powerhouse.  Build a Positive...

Why Companies No Longer Give Workers a Pension

Pensions would seem to be a thing of the past. You may hear an older person talk about getting their pension, but it’s not anything almost anyone these days can access. They used to be fairly commonplace, however, so what changed? Why do companies not offer their...

Signs it’s Time to Find a New Office Space

For any business owner, their office space is an essential aspect of success. It's the place where you and your team devote countless hours a day working alongside clients or partners. In some cases, it may be time to relocate to a different workspace. Here are...

Why Now is the Time to Make Your Office Green

Going green has never been more opportune! Now that environmental issues and our contributions to climate change are gaining international recognition, businesses across the world have begun shifting their practices toward sustainability. If you're contemplating...
Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why You Should Run Your Business on the Latest Technology

Why You Should Run Your Business on the Latest Technology

In today's fast-paced business environment, keeping up with technological advancements is essential for success. Implementing the latest technology can offer numerous benefits, such as improved productivity, enhanced data security, and reduced costs.  Improve...

What are local links and how to earn them

What are local links and how to earn them

What local links are and how they might assist local businesses develop an efficient SEO strategy are covered in this article. Local links allow visitors to learn more about a region and its businesses by connecting websites from the same area that are relevant to one another. They must be pertinent to the neighbourhood and offer valuable resources or information. Content marketing, reviews, sponsored content, social media, and directories are all ways to generate local links.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.