~by Haley Lynn Gray~
I make mistakes. Plenty of them, more than I’d like, and some of them have been genuinely humiliating.
What I do about it is simple: apologise first, then work out the damage control, then figure out how it happened and put something in place so it doesn’t happen again. Own the mistake, fix the mistake, fix the system.
The apology matters most when nobody has had to drag it out of you. An apology given freely is worth several extracted under pressure.
Why it’s harder than it sounds
Owning mistakes is straightforward in principle and uncomfortable in practice, for a reason people rarely name: admitting fault can be read as weakness, and some people will use it.
You acknowledge one error and find it produces a wider request — that you also accept responsibility for things that were never yours, or bend on something you shouldn’t.
That’s the part worth getting clear about. Owning your mistakes does not mean accepting blame for other people’s.
Where the line sits
I had a client who wanted me to accept that their disappointing results were a failure of my work. They weren’t.
The problem wasn’t that they needed more marketing. They needed the right marketing — and, more than anything, they needed to answer their phone. They had hundreds of leads a month and were losing them, because nobody was picking up and booking the appointment.
They also wanted glossier, more polished material. What they actually needed was current photos and video of their real business — the thing prospective customers wanted to see.
I wouldn’t bend, because bending would have meant agreeing to a diagnosis I knew was wrong, and then being paid to apply the wrong fix. That helps nobody. So I told them the truth, and eventually we parted ways.
Holding that line isn’t stubbornness. It’s the same principle as refusing to oversell: if you’ll agree to anything to keep a client comfortable, your agreement is worth nothing.
How to own a mistake properly
Say it plainly and early. “I got this wrong” — before they find it, ideally. No preamble, no burying it in context.
Don’t explain it away while apologising. “I’m sorry, but…” is not an apology. Reasons can come afterwards, separately, if they’re useful.
Fix what can be fixed. Redo the work, refund the money, absorb the cost. I’ve refunded people when I’ve missed a deadline, and it stung, and it was right.
Change the thing that allowed it. An apology without a system change is just a promise to try harder, which is the weakest commitment there is.
Then let it go. Continuing to flagellate yourself in front of the other person makes them manage your feelings about their problem.
And be equally clear about what isn’t yours
“That one’s on me. This one isn’t, and here’s why” is a perfectly professional sentence.
People who own their mistakes quickly earn the standing to say the second half of it. That’s the paradox worth knowing: the faster you admit the errors that are genuinely yours, the more credible you are when you decline the ones that aren’t.
What it does for a team
If you employ anyone, they’re watching how you handle being wrong.
An owner who owns mistakes openly gives everyone permission to raise problems early, while they’re still small. An owner who deflects teaches people to hide things — and the problems you find out about late are the expensive ones.
Which means this isn’t really about integrity in the abstract. It’s about whether you get told things in time to do something about them.













