10 Powerful Tools for Managing Your Online Business

"10 Powerful Tools for Managing Your Online Business" Desktop
February 23, 2017
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~ by Haley Lynn Gray ~.

There are a ton of great tools out there to manage your online business. Finding the right ones can be a great exercise in fun – and frustration. There are so many new products and tools coming out every week; the hardest thing is not jumping from one tool to the next as shiny object syndrome hits.

There will always be great new tools coming out, but these are some we use in our business that we find very helpful.

1. Ontraport. We use Ontraport for a lot of functions in our business. We use it to manage our email list, opt-ins, email autoresponders, affiliate programs, online course delivery, auto-billing, and more. It’s not the least expensive tool out there for managing your emails, but it is quite possibly the best kept secret. It is insanely powerful, and it offers a ton of value for the price. If you are looking at creating landing pages, opt-ins, emails, affiliate programs, and any of those types of programs, Ontraport is rock-solid.

Ontraport can even be integrated with your website to manage your pop-ups on your website. That means all of your opt-ins and pop-ups on the website can be managed from Ontraport, and the management of your business becomes much simpler.

2. Social Quant. I use Social Quant heavily to help manage my Twitter accounts. It is one of the reasons that I’ve been able to add 16,000 new followers to my Twitter account in one year. The tool searches for people who match keywords you specify. It then follows them. If they follow you back, then they are active users and Social Quant keeps them. If they don’t follow you back in a few days, it releases them and moves onto another round. The cool thing is that Social Quant is helping me connect with legitimate businesses and helping me get in front of people without me having to do all of the legwork myself.

3. Crowdfire. Crowdfire allows you to message people who have followed you on Twitter and ask them to read a post on your blog or get your free download. Yes, it’s corny. Some people hate these types of auto-message tools, but the reality is that they do work, and they work really well. Most people only have about 200 followers on Twitter, so those of us in the business get a lot more messages than your average bear.  

4. MeetEdgar.  What I love about MeetEdgar is that it is super, super simple to use, and it allows me to reuse content on social media. That is especially powerful on Twitter, as the half-life of a tweet is just a few minutes. By being able to reuse the content we have created and sourced, we are able to make our work go much farther. It means I’m able to post around 60X/day on Twitter and increase my reach while growing my following. I can also pull in content from other blogs and sources so that I have more depth with the content I’m posting. That means better results too. The only downsides are the cost, at over $60 a month, and the fact that MeetEdgar doesn’t support every platform.

5. Buffer. I love Buffer because it’s super inexpensive and allows me to manage a ton of accounts for my clients. I can even re-buffer the posts and add those to the queue. It doesn’t allow for automatic reuse of posts, like MeetEdgar, but it does allow me to manually re-add items back into the queue. It supports nearly every platform out there, including Pinterest, Instagram, Google Plus, Facebook, Facebook Groups, LinkedIn, LinkedIn Business Pages, and Twitter. They just keep adding new features! It is a tremendous tool for helping manage your business.

6. Google Docs. I love Google Docs for managing non-confidential documents. That means that my assistant and I can pass information back and forth and keep it in a central repository. Since it allows multiple people to edit a document at the same time, and you don’t end up with versioning issues, it can be a fantastic tool for collaborations. 

7. Microsoft Office 365. The cool thing about this is that you can buy one license, and install Microsoft Office on up to 6 machines. If you have kids and other family members, you can get your docs on pretty much everyone’s machines. If you have a very small company, this works too. Since Office is one of the de-facto standards for managing a business, this is a great way to get valuable software for everyone.

8. Acuity. Acuity allows me to manage my calendar – and it integrates with Google calendars. I can take payments for individual sessions or for classes, and they recently added the ability to accept recurring payments. You can block off your available times, with or without buffers. Then you can give people a link to your calendar so they can schedule a time that works for both of you. This avoids the back and forth that frequently occurs when trying to set up meetings or presentations.

9. Canva. If you want to create fun graphics for your social media, website, etc, one of the easiest ways to do it is through Canva. They offer a ton of free options for graphics, fonts, illustrations, and more to help you get your point across for your business. I use them to create hundreds of memes. I also use them to create custom graphics for my clients.

10. Dropbox. I love using Dropbox for storing pictures that I can then share with clients and access from multiple computers. I like how it shows up as a folder on my computer and is super easy to use. You get one free Gigabyte of storage for each new person you bring in. It’s fairly inexpensive to use and works well for your business.

There are hundreds of great tools and apps out there that can help you with your business. Choosing the tools that make the most sense for you can be the hardest part. That, and not jumping from one platform to the next all the time.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


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As a small business owner, having a complete grasp of your tax liability is crucial. However, knowing when and how to promptly and accurately file which documents can be quite headache-inducing. An experienced and knowledgeable accountant is an amazing asset to help you file your taxes.

5 Types of Virtual Assistant Jobs That are In Demand

There was a scenario when people used to go to offices, sit in a cubicle, and work for 8 to 10 hours. But today you will find people working virtually instead of sitting in a cubicle or at the office. You will find more virtual assistant jobs these days, and there is a high demand for these jobs.

Advanced LinkedIn Strategies for Small Businesses

LinkedIn is arguably very underrated as a social media platform. Professionals tend to use LinkedIn more because it appears to be more formal and business-oriented. Because of this, businesses are quick to create profiles on the platform. But are they using the right strategies? It’s easy to get lost in the world of social media and get overwhelmed, and that’s why we’ve created a guide on the advanced LinkedIn strategies that are vital for every small business.

Productivity Enhancement: Top 7 Things Which Will Inspire Every Remote Employee

Working remotely is a dream that came true for many people. But productivity, motivation, and perseverance can drop from time to time, especially if you do not know how to handle the challenges of remote work. These are the top seven of the most inspiring things you can do to boost your motivation and productivity.

How to Collaborate While Working Remotely

Creating a work atmosphere that fosters a high level of collaboration and productivity is hard. Cultivating the same environment remotely is even harder and brings about a unique set of challenges. But that doesn’t mean it can’t be done. Here are a few effective ways to collaborate while working remotely.

Go for Microsoft AZ-300 Test If You Are Interested in Azure and Use Only Valid Exam Dumps for Your Preparation Process

There are many vendors out there but only a few of them are as good as Microsoft. This multinational company offers many badges of different knowledge levels. It is a good opportunity for those individuals who want to verify their knowledge and skills in various domains.

How Does Business Technology Impact Inclusion and Diversity in the Workplace?

Simply put, diversity management is the practice of embracing different types of people within a workplace as a positive asset. Diversity within a workplace typically encompasses factors like race, ethnicity, gender, age, language, nationality, religion, education level, socioeconomic situation, physical and mental abilities, and even personality traits.

6 Reasons Why You Should Invest In Online Marketing (2020)

We are witnessing the digital revolution take shape right before our eyes. Online customer reviews are becoming more and more relevant, gradually edging out word-of-mouth reviews. If you want to make a cut through in your business niche, you must invest in a strong online presence. In case you are yet to see the need to invest in online marketing, here are 6 reasons that will convince you otherwise.

Employee Appreciation Tips: 10 Ways to Thank and Praise Top Performers

Employee Appreciation Tips: 10 Ways to Thank and Praise Top Performers

Discover a range of effective strategies to express gratitude and honor the exceptional contributions of your top-performing employees with our comprehensive list of employee appreciation tips. In this article, we delve into ten creative and thoughtful ways to thank and praise your most dedicated team members. From personalized gestures that highlight their unique strengths to fostering a culture of recognition, you’ll find inspiration on how to create a work environment where your top performers feel valued and motivated. Explore innovative approaches to show your appreciation and strengthen the bond between your organization and its outstanding talent.

Tools That Keep Your Workplace Organized

Tools That Keep Your Workplace Organized

When the workplace is disorganized, then chaos reigns supreme! A well-organized workplace is crucial for maintaining a productive and safe working environment. With the use of various tools and technologies, workplaces can keep everything organized, from employees to...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

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Recent Posts

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...