The best sign of a successful business is a maturing business: as your profits grow, your business should be expanding in location, product and reach. As a business owner, knowing the signs of your company’s growth will help you set goals and identify key strengths and weaknesses that will help you better adapt your business plans for your benefit.

You Have a Diverse Audience

Signal One of your mature business: your audience has expanded from a narrow, specific, intentional audience to a much broader, diverse audience. As your business grows, your products and services can subsequently develop—not only can the amount of production increase significantly, but you can alter your products or add to your products in ways that will attract new customers looking for different things than your original products offered. A diverse audience shows that you have increased product variety, availability, and maybe even accessibility, which are all products of a matured business.

You’ve Successfully Scaled Your Processes

Signal Two is evident in the scale of your processes. You won’t ever get more products made if your means of making them is not up to the task! Implementing new and higher grade equipment is a big investment, but the return is a greater production rate that results in more availability of products and therefore sales. Part of your business plans should include goals aiming towards mass production. This can take a number of forms, such as employing more individuals to help create your products or adding the machinery and tools and materials for your disposal so that you can create a reliable, effective process of production, management and export. Mass production allows your business to add efficiency and standardization to your process.

Your Brand is Solidifying

Finally, signal three is demonstrated through your brand’s solid status and name recognition. Establishing your brand is an essential part of not just getting your business off the ground, but maintaining audience participation and outreach and developing expectations, reputations, and relationships. Your brand includes the graphic imagery of your business in addition to the expectations of your customers and the ways you interact with other companies, your community, and more. As you create accounts on various social media platforms and network with other businesses, your brand name will become more uniform across all locations—this helps customers create a consistent idea of your business.

Be aware of these signals so that you can recognize what is working and what needs work within your business! You will feel more confident in your company’s growth as you work towards these ends.

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