Speaking to Your Audience Using the Kolbe Index

Mandy Miller
November 9, 2018
64 / 100

The Kolbe Index is an assessment that measures an individual’s problem solving/decision making instincts. According to Kolbe Wisdom, there are 4 types of decision makers in the world. I’m here to tell you about them so you can speak to them all in your copy/sales process.

Fact Finders Speaking to Your Audience Using the Kolbe Index 1

The Fact Finder action mode measures the instinctive way we gather and share information. Decision makers who score high in fact finding want a lot of detail. They are the people who comb through your website looking for information before they buy your product or service. They are going to read your reviews, testimonials, bio, and look for your certifications if applicable. They want to know everything about you and your business and products and ask a lot of questions on sales calls. They need time to consider information and do not like to be pressured into making decisions. Informational brochures are helpful for this type of decision maker. While on a sales call, they may ask you to email them some information. Don’t forget to follow up!  

Speaking to Your Audience Using the Kolbe Index 2Follow Thrus 

The Follow Thru action mode measures the instinctive way we arrange and design. Decision makers who score high in the follow thru want to know the detailed process and steps to what they are buying. They are the planners of the world and require a focused sales system because they instinctively want to follow procedure and schedules. They want to know what the purchasing process looks like, when the product will arrive, and who to contact if something goes wrong. If they are buying a service then they want to know the schedule of service dates. Calendars, agendas, lists of what to expect next, and step by step instructions are helpful for this type of decision maker.

Quick Starts  

The Quick Start action mode measures the instinctive way we deal with risk and uncertainty. Decision makers who score high in quick start are very comfortable with risk, uncertainty, and are excellent brainstormers and improvisers. The way to reach them is through excitement and surprises. Ignite their creativity with thought provoking questions to get their brainstorming superpowers in motion. When you tell your story in your bio, include a time when you took a big risk and it worked out for the best. They are inspired by others who take similar risks.

Implementors

The Implementor action mode measures the instinctive way we handle space and tangible objects. Decision makers who score high in Implementor want to use their senses when making decisions. If you are selling a product then you want to invite these people to your store to physically handle the items they are considering buying. They want to know what the items are made of and care much about quality. If that is not possible or you are selling a service, the best way to reach Implementors is through videos, because they connect best in face-to-face situations. Sales calls should be via video and offering to put together custom illustrations is another way you can speak to an Implementor.

Want information on working with me and using Kolbe in your Sales Process? Right This Way

Speaking to Your Audience Using the Kolbe Index 3

Categories

More Posts:

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...

How to Make Sure Your Business Event is a Positive Experience

There are few better ways to make connections while having a good time than by hosting an event for your business. Of course, the networking and trust-building benefits of such an event hinge on planning it well. When organizing a business event, it is imperative to...

Why Your Business Should Be Involved With the Local Community

Why your business should be involved with the local community

The local community is the primary customer base for most businesses unless they operate solely online. Therefore, businesses should get involved with their local community in order to forge a strong presence & distinguish themselves from their competitors. You can achieve this in several ways, primarily by sponsoring local events, such as sports competitions, charities, etc. By connecting with your local community, you can raise brand awareness, gain genuine feedback & insights about your products as well as understand your customers better. Consequently, you can address their pain points, create better products, align your values with your customers’ and thus, strengthen your relationship. Furthermore, by supporting local events, you can attract top talent and show your dedication by hiring locals, creating jobs, and giving back to the community. Naturally, you can create a positive image for your business leading to boosts in sales & revenue.

What to Do When You Plan to Take Your Company Public

Going public is a huge milestone for any company, and it requires a great deal of planning and preparation. Taking your company public can have numerous benefits such as increased liquidity, brand visibility, and access to more capital. From reviewing your finances to...

Technologies Your Business Needs for Future Growth

Companies that are serious about advancing and expanding their operations must prioritize investing in technology such as Cloud Computing, Artificial Intelligence (AI), and Customer Relationship Management (CRM) software. These essential technologies can give...

How to Use Your Network to Reach Your Professional Goals

Leveraging your professional network is invaluable for accomplishing career aspirations. Whether you're searching for a new job, creating a flourishing enterprise, or moving up in your current position, the people within your network can provide limitless support and...

What I Wish I Had Known When I Started My Business

Starting a business is hard work. There are so many things to think about and do, and it can be easy to feel overwhelmed. Trust me, I know from experience! When I started my business, there were a lot of things I wish I had known. But thankfully, I've learned a lot...

Top 5 Regrets Small Business Owners Have About Starting Their Business

If you're thinking about starting a small business, it's important to do your research and understand what you're getting into. There are a lot of different aspects to running a successful business, and it's not always easy. With that said, here are the top 5 regrets...

How Startups Can Get By Without Loans

Taking out a loan to fund your startup can seem like an insurmountable barrier, one that might make many abandon the idea of starting their own business before they even get started. But there are ways to get your business off the ground without relying on loans....

Challenges That Come When Your Employees Are Spread Out

When employees are spread out across different locations, it can be a challenge to manage the business effectively. Working remotely has its benefits, but also creates some challenges traditional offices didn't really face. From creating and maintaining a cohesive...
Why Your Office Needs High-Quality Chairs

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...

Why Your Business Should Be Involved With the Local Community

Why Your Business Should Be Involved With the Local Community

Why your business should be involved with the local community

The local community is the primary customer base for most businesses unless they operate solely online. Therefore, businesses should get involved with their local community in order to forge a strong presence & distinguish themselves from their competitors. You can achieve this in several ways, primarily by sponsoring local events, such as sports competitions, charities, etc. By connecting with your local community, you can raise brand awareness, gain genuine feedback & insights about your products as well as understand your customers better. Consequently, you can address their pain points, create better products, align your values with your customers’ and thus, strengthen your relationship. Furthermore, by supporting local events, you can attract top talent and show your dedication by hiring locals, creating jobs, and giving back to the community. Naturally, you can create a positive image for your business leading to boosts in sales & revenue.

How Startups Can Get By Without Loans

How Startups Can Get By Without Loans

Taking out a loan to fund your startup can seem like an insurmountable barrier, one that might make many abandon the idea of starting their own business before they even get started. But there are ways to get your business off the ground without relying on loans....

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Why Your Office Needs High-Quality Chairs

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...

How to Quickly Capture Attention on Social Media

How to Quickly Capture Attention on Social Media

Social media is invaluable for marketers and business owners, especially those working with small businesses. It’s a great way to get the company in front of more people, allowing you to attract more customers. Of course, it’s not enough to just get seen on social...

Tips for Starting a Gardening Business in Your Community

Tips for Starting a Gardening Business in Your Community

Embarking on a gardening business is a bewildering journey that promises both intrinsic satisfaction and monetary success. The paramount initial step is to scrutinize the varied gamut of services you would want to render, followed by an intricate search for tools and supplies to substantiate the execution of those services. Crafting a business and financial plan is an absolute must, especially given the burgeoning competition from fellow green-thumbed entrepreneurs amidst the backdrop of the COVID-19 pandemic. Establishing an online presence through a website and social media and designing business cards and flyers are integral to drumming up business. Lastly, building a loyal clientele and network is paramount for sustained success in the horticultural realm.

How to Protect Your Personal Finances From Black Swan Events

How to Protect Your Personal Finances From Black Swan Events

Life throws us an occasional curveball; it’s just a part of life. But what if your finances take a hit due to something outside of your control?  Black swan events are rare, but they occur and can cause massive financial losses. The key is to be prepared for the worst...

How to Make Sure Your Business Event is a Positive Experience

How to Make Sure Your Business Event is a Positive Experience

There are few better ways to make connections while having a good time than by hosting an event for your business. Of course, the networking and trust-building benefits of such an event hinge on planning it well. When organizing a business event, it is imperative to...

Why Your Business Should Be Involved With the Local Community

Why Your Business Should Be Involved With the Local Community

Why your business should be involved with the local community

The local community is the primary customer base for most businesses unless they operate solely online. Therefore, businesses should get involved with their local community in order to forge a strong presence & distinguish themselves from their competitors. You can achieve this in several ways, primarily by sponsoring local events, such as sports competitions, charities, etc. By connecting with your local community, you can raise brand awareness, gain genuine feedback & insights about your products as well as understand your customers better. Consequently, you can address their pain points, create better products, align your values with your customers’ and thus, strengthen your relationship. Furthermore, by supporting local events, you can attract top talent and show your dedication by hiring locals, creating jobs, and giving back to the community. Naturally, you can create a positive image for your business leading to boosts in sales & revenue.