Starting An Online Business In 6 Simple Steps

Woman Sitting on Sofa With Phone With Laptop
July 13, 2020
72 / 100

Most people think of online business being nothing more than a “side hustle” that supplements their regular day job. But doing business online has too much potential to be treated like a second-tier or an afterthought business. For starters, it allows you to create endless streams of passive income and gives you the freedom to work from anywhere and, in most cases, at your own convenience. Most importantly, online businesses necessitate extremely low startup costs: You can start one with literally no money.

If you are a future-oriented and ambitious businessperson, online business can be your path to financial independence; a reliable source for your full-time income. But that doesn’t exclude it from challenges. Generating targeted online traffic in the ever-evolving digital market, converting traffic into paying customers, and retaining the customers you already have, will always be challenging. The reward, however, supersedes the challenge, and that is why you should keep reading to learn how you can overcome the challenges of doing business online to achieve the elusive financial freedom.

This article aims at helping you start a profitable long-term online business by suggesting a proven sequence of 6 simple steps to launching a successful online business.

 1. Find and interrogate your business idea

This might seem like a no brainer, but we have to reiterate its importance. You will never succeed online without a firm business idea right from the outset. By a firm idea here we mean an idea that is sellable online, that solves a pressing problem for a substantially large online population, that you are sufficiently equipped to execute, and that gives you a reasonably high level of expertise to leverage. A skill that solves no real-world problem will rarely find a market online. And because online competition is very stiff, you must be ready to fight for your place by providing better solutions than what existing online providers offer.

2. Decide which business structure to adopt

There are many business structures you can adopt for your online business, but as a beginner, your best bet would be either sole proprietorship or Limited Liability Company (LLC). Sole proprietorship is great because it requires almost no paperwork, you can run it with the help of friends and family members, and is basically the simplest type of business structure to adopt both online and offline. The main downside of sole proprietorship is that you are not shielded from the debts and obligations that the business might accrue. An LLC, on the other hand, doesn’t make you personally liable for its debts or obligations. It involves more paperwork than a sole proprietorship, but the extra layer of protection it provides makes it a better choice. If you want to bring in investors, you will have to try a third option which is to register your online business as a corporation.

3. Comply with set legal requirements

Read up on online business laws and regulations and comply with every one of them. Online business laws are slightly different from traditional brick-and-mortar businesses because of these factors, among others:

·        You have to guarantee the security of the data customers share with you online.

·         There are intellectual property regulations to worry about.

·        If you opt for an LLC structure, you have to understand your country’s or state’s LLC compliance requirements. They vary from state to state.

·        If down the road you plan to carry out an international expansion, and thus hire workers from other regions, you need to adequately address the specificities of the local labour market.

 ·     Understand the sales tax requirements in your state as well as the online sales tax obligations for the markets you will be serving. Of course, online customers are scattered all over the world, so you probably will be dealing with different tax collection agencies.

4. Create a website

The look and feel of your website will determine how your target audience perceives your business. That is why you should hire a reputable web developer to help you build a top-notch website. Remember to choose a unique business name (website/domain name) that best describes the main focus of the business. Patent that name to ensure that no other business will ever register that name after you.

If you are on a tight budget, use an inexpensive and user-friendly hosting platform such as SquareSpace, WordPress, or Wix.com to design your website without needing to hire a web developer. Just ensure that the website is well-structured, fast, and mobile-friendly.

 5. Invest in SEO

You will need search engines such as Google and Yahoo to drive targeted buyers to your site. To achieve that, optimize your website for SEO by:

·        Leveraging pay-per-click advertising

·        Post high-quality content that convinces potential clients to choose your products or services.

·        Try content marketing tactics, e.g. posting informational blog content on high-traffic, high-authority websites.

·        Invest in local SEO.

·        Invest in positive customer reviews and testimonials.

 6. Market and monetize your website

Leverage the power of social media to get the word about your business out there. Form a community around your online brand. Push your brand using hashtags and sponsored ads. Create shareable and engaging visual content with your online community. Use the power of email marketing to attract, convert, and retain online visitors as loyal customers. When you create enough traffic, monetize your website through affiliate partnerships and on-site ads. Be careful with what you advertise on your site to avoid diluting your brand.

Conclusion

You’d be surprised how far your noble business idea can take you if you take it online, your small budget notwithstanding. Remember to constantly outsource or bring in other skills on board to supplement your already established skills as your business grows.

Categories

More Posts:

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

How Entrepreneurs Can Stave Off Burnout

Have you been feeling more stressed and exhausted than normal lately? Everyone experiences burnout at some point in their career, and this is even more common with entrepreneurs due to the many responsibilities that they have. Here are a few ways to stave off burnout...

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

A Five-Step Guide to Starting a Logistics Company

If you've been considering launching a transportation and logistics company, now is the moment. The transportation and storage sector is very important and profitable. Statistics show that by 2027, the global logistics market would have grown from its 2017 valuation...

Which technology should businesses invest in?

Introduction The top three IT firms this month are Fair Issac Corp., Enphase Energy Inc., and Arrow Electronics Inc. With outstanding third-quarter sales records in a struggling electronics industry, semiconductor distributor Arrow Electronics has become a top bargain...

Strategies and Technology for Female Entrepreneurs

Since entrepreneurship is the foundation of any nation's economy, it is essential to economic development in developed and developing nations. In the last several decades, there has been a significant improvement in the role of women in our society. Women are now...

The top five cybersecurity blunders to avoid

Due to the widespread use of smartphones and data consumption during the past ten years, there has been a significant increase in opportunities for hackers to access your devices. Overall, consumption has grown, but there is a gross ignorance about digital security...

Role of female entrepreneurs in a changing society

Over the past few decades, there has been a significant increase in female entrepreneurship. More women are choosing to launch their businesses and participate in the world of business creation, one of the rapidly expanding facets of entrepreneurship globally. But in...
Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

What to Do When Your Vehicle Lease Comes to an End

What to Do When Your Vehicle Lease Comes to an End

As your vehicle lease reaches the end of its term, you are presented with three options: return the car to the dealership, sell the lease or buy it outright. Each choice obviously has benefits and drawbacks that must be weighed before making a decision. In this...

The Power of Women-Owned Small Businesses

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.