STEM careers not drawing women, despite their aptitude.

“A recent study by The University of Texas at Austin has found that young women don’t avoid so-called STEM (science, technology, engineering and mathematics) majors and professions for lack of math and science skills. Rather, they are choosing other disciplines in spite of their skills in these traditionally masculine fields.”

My question gets to be- how do we convince girls to pursue the high paying STEM careers?  It isn’t a question anymore of whether girls can do the work, but rather why in the world they choose to pursue other options, especially when they perform so well in STEM careers.

Traditionally STEM pays very well, and other things may or may not pay as well. This also means that the average income for women is also lower, as they’re pursuing careers that pay less.  It’s a vicious cycle that needs to be broken, but I don’t think it receives enough attention.

So I ask you this- How do we convince girls to pursue STEM careers?