Strengthening Your Referral Network

Your Referral Network
November 12, 2019
67 / 100

There’s no better way to close out the year than by upping your marketing game. I’m not talking about paid ad campaigns, but rather about your referral network. Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours. As an eldercare placement agency, I’ll outline five universal practices we wish our business partners would implement. 

Solidify your Company’s Reputation

One of the most fundamental components in securing a referral is trust. It goes without saying that nobody wants to refer clients or patients to a company they cannot trust. If they refer someone to you and it doesn’t work out, then their own reputation suffers as a result. The key is to offer consistent, quality service and be very explicit with your company’s abilities. Educate referral sources about your business. This way, the potential referral partner knows ahead of time whether you’re a good match. There’s nothing worse than businesses that advertise services they aren’t equipped to carry out. Better to have quality over quantity when it comes to what you can do. 

Make Personal Connections

The best referrals come from personal relationships. It is important to know the individual who is referring to you. For our field, this means we need to know more than just the name of the office making a referral or the hospital group. Find out the name of the specific person who gave you the referral and let them know exactly what services you can offer. This could include free advocacy, education, or advice. Many doctors and social workers are extremely busy and may not be able to go above and beyond with every patient, as they would like to. For us, offering free aid encourages them to give our number out as a resource. You are your niche in whatever sector your business is in. Maybe not every phone call will turn into a useful lead, but reaching out and providing free services will establish credibility and trust.

Keep in Contact

Once you make a personal connection that can provide referrals, it’s important to avoid the bad habit of only asking for referrals when speaking to that person. The last thing you want to do is make them dread your calls. If you operate an assisted living or any other type of facility, one way you can help placement agents or social workers is by contacting them when you have availability in your home. Chances are, they’ve been searching around for openings, so reaching out not only saves them time, but also puts your home in the forefront of their mind. Be proactive about setting up potential-resident tours and if someone is placed in your facility, keep in contact with the referral source by updating them on the patient’s progress. 

 Keep up With Technology

On the more basic side, this means having a functional website with original content. You’d be surprised how often we try to point clients towards a website only to find that it simply does not exist. A non-existent website doesn’t look good for the potential client because these days, a strong web presence is synonymous with trustworthiness. Without a website it’s hard to tell whether a place exists without doing more work than most people are willing to do. If you ignore all of the other tips, at the very least, please make a website! 

Pay on Time

This one only applies to you if you are in a field where referrals can be bought. It’s pretty self-explanatory, but speaking from the point of view of a placement agency, you’d be surprised how often care homes forget to pay, refuse to pay, or have to be hounded before they pay. When this happens, we cross that home or facility off of the list of places we call. If you signed a contract and agreed to reimburse someone for a referral, then sticking to that contract on your own accord will show them you can be trusted.  

Max Gottlieb is the content manager for Senior Planning. Senior Planning provides  free assistance to seniors or the disabled and specializes in long term care—mainly finding and arranging care services and applying for state and federal benefits. 

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So many times realtors want to use social media to get more business, but they really have no idea where to start, or how to get engagement.

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.

5 Unexpected Industries That Need Social Media Marketing

5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

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Recent Posts

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...

How to Expand the Services Your Hair Salon Offers

How to Expand the Services Your Hair Salon Offers

Running a successful hair salon involves staying attuned to the evolving needs and preferences of your clients. One effective strategy to keep your business thriving is by expanding the range of services you offer. By diversifying your offerings, you not only attract...