Strengthening Your Referral Network

Your Referral Network

There’s no better way to close out the year than by upping your marketing game. I’m not talking about paid ad campaigns, but rather about your referral network. Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours. As an eldercare placement agency, I’ll outline five universal practices we wish our business partners would implement. 

Solidify your Company’s Reputation

One of the most fundamental components in securing a referral is trust. It goes without saying that nobody wants to refer clients or patients to a company they cannot trust. If they refer someone to you and it doesn’t work out, then their own reputation suffers as a result. The key is to offer consistent, quality service and be very explicit with your company’s abilities. Educate referral sources about your business. This way, the potential referral partner knows ahead of time whether you’re a good match. There’s nothing worse than businesses that advertise services they aren’t equipped to carry out. Better to have quality over quantity when it comes to what you can do. 

Make Personal Connections

The best referrals come from personal relationships. It is important to know the individual who is referring to you. For our field, this means we need to know more than just the name of the office making a referral or the hospital group. Find out the name of the specific person who gave you the referral and let them know exactly what services you can offer. This could include free advocacy, education, or advice. Many doctors and social workers are extremely busy and may not be able to go above and beyond with every patient, as they would like to. For us, offering free aid encourages them to give our number out as a resource. You are your niche in whatever sector your business is in. Maybe not every phone call will turn into a useful lead, but reaching out and providing free services will establish credibility and trust.

Keep in Contact

Once you make a personal connection that can provide referrals, it’s important to avoid the bad habit of only asking for referrals when speaking to that person. The last thing you want to do is make them dread your calls. If you operate an assisted living or any other type of facility, one way you can help placement agents or social workers is by contacting them when you have availability in your home. Chances are, they’ve been searching around for openings, so reaching out not only saves them time, but also puts your home in the forefront of their mind. Be proactive about setting up potential-resident tours and if someone is placed in your facility, keep in contact with the referral source by updating them on the patient’s progress. 

 Keep up With Technology

On the more basic side, this means having a functional website with original content. You’d be surprised how often we try to point clients towards a website only to find that it simply does not exist. A non-existent website doesn’t look good for the potential client because these days, a strong web presence is synonymous with trustworthiness. Without a website it’s hard to tell whether a place exists without doing more work than most people are willing to do. If you ignore all of the other tips, at the very least, please make a website! 

Pay on Time

This one only applies to you if you are in a field where referrals can be bought. It’s pretty self-explanatory, but speaking from the point of view of a placement agency, you’d be surprised how often care homes forget to pay, refuse to pay, or have to be hounded before they pay. When this happens, we cross that home or facility off of the list of places we call. If you signed a contract and agreed to reimburse someone for a referral, then sticking to that contract on your own accord will show them you can be trusted.  

Max Gottlieb is the content manager for Senior Planning. Senior Planning provides  free assistance to seniors or the disabled and specializes in long term care—mainly finding and arranging care services and applying for state and federal benefits. 


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

This essential read delves into the intricacies of navigating car loans, understanding insurance policies, and making informed decisions that lead to significant savings and wise investments. Whether you’re a first-time buyer or a seasoned vehicle owner, our insights will equip you with the knowledge to manage your automotive finances like a pro, ensuring peace of mind and financial savvy in your journey as a car owner.

10 Ways to Enhance Your Customer Service

10 Ways to Enhance Your Customer Service

In the dynamic landscape of business, customer service remains a linchpin for success. The ten strategies we’ve discussed here provide a roadmap to enhancing your business’s customer service capabilities. From fostering a positive company culture to personalizing your services and leveraging technology to assist, by continuously refining your approach to customer service, you can differentiate your business in a crowded marketplace.

Tactics to Skyrocket Your On-Demand Beauty App Installs

Tactics to Skyrocket Your On-Demand Beauty App Installs

Dive deep into effective marketing techniques, user engagement strategies, and optimization tips to drive success in the competitive app landscape. Unlock the secrets to increasing app visibility and attracting more users to elevate your salon business to new heights.