Tag: big data

Focusing on What Matters: The Customer Experience

Focusing on What Matters: The Customer Experience

For example, in the modern era, with big data and personalization revolutionizing the business landscape, businesses great and small are deciding to focus their efforts on an essential element in order to remain profitable: the customer experience.

Big Data

Why Small Business Leaders Need to Understand Big Data

Many small business owners are not taking advantage of big data because they feel that they lack the resources and technical expertise. However, it is time for small business owners to receive the same benefits as larger corporations by using big data to move their business forward.