Tag: brand recognition

The Difference Between Marketing and Sales

~by Haley Lynn Gray~ The terms marketing and sales are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work synergistically, there is a difference. Simply put, when you are marketing, your goal is to generate leads. When you are selling, your goal is…
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Tips on Nailing Your Business Promotional Materials

~by Emma Miller~ . Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to…
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Entrepreneur Interview – Melanie Richards

In 2008, Melanie Richards developed a seminar called “Increase Your Visibility” to further her passion for helping others create a distinctive and memorable impression. Now Melanie helps entrepreneurs and business owners excavate, express and illuminate their difference so audiences can find their brand, event, storefront, or website without a flashlight. Entrepreneur Interview Q & A…
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