Tag: branding strategy

Worst Naming Practices: What to Avoid When Naming your Business

Your brand name establishes the foundation for every one of your future branding attempts. It needs to create a point of connection between yourself and your audience, and it should explain who your business is and what is represent. Just as a solid name can help the success of your brand, a poor name can…
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Secrets to Building Your Brand from the Bottom Up

~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
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