Tag: branding strategy

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Worst Naming Practices: What to Avoid When Naming your Business

Just as a solid name can help the success of your brand, a poor name can damage a brand. There are many different ways that a poor name can prevent business growth in your start-up.

Secrets to Building Your Brand from the Bottom Up

~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
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