Tag: content marketing

Woman Using Laptop on Couch

Marketing During Pandemic: 4 Ways to Improve Your Business

If you’re a business owner, you’ve likely been faced with different challenging scenarios in the past few months. You’ve probably had to cut some funds on certain areas of your business. If you want to sustain and ensure business continuity at the highest level, you shouldn’t make the mistake of drawing back your advertising budget.

Globe and Bar and Line Graphs Graphic

5 Effective Low-Budget Marketing Strategies for Startups

Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. Ignoring marketing and advertising becomes an easier (and cheaper) option for them.

Smartphone with Social Media Apps Onscreen

Top Digital Branding Trends and Challenges in a Mature Digital Age

Digital branding is a tool and your effectiveness in using it determines its overall effectiveness. Like with any other tool, a professional should always be on the lookout for an upgrade if they are to gain and maintain a competitive edge.

How Marketing Leaders Can Utilize Data to Improve Content

How Marketing Leaders Can Utilize Data to Improve Content

“Content is king” is a saying that never seems to grow old. Even though digital marketing has evolved considerably since it first came into being, its emphasis on quality content remains as important as ever. Today, however, marketing leaders have many tools at their disposal to ensure they are creating and curating the best possible content. Out of these, the most useful has to be data.

Content Marketing

7 Steps to Succeed In Retail Content Marketing

Content marketing for retail businesses is hard. Seriously.

Social Media Wordcloud

Social Media Tips for New Entreprenuers

Entrepreneurs, “solopreneurs,” top businesses, or newbie startups, all need the power of social media to get their word across to the thousands of people in the world.

"10 Elements That Will Create Your Promotion Strategy a "Good Thing"" Envelopes Graphic

10 Elements That Will Create Your Promotion Strategy a “Good Thing”

It probably won’t shock you to hear that not every enterprise on the market has a promotion strategy. But the concern is: WHY NOT? The real response is the truth that many of us have an intense dislike for the word PLAN. It instantly worries and intimidates us. Also, who knows exactly what needs to go in it and how you take it all together?

Business Meeting in Light Room, Collaboration

Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. The most successful businesses today effectively market their products and services by dividing their target clientele into age groups and creating separate, specialized marketing campaigns for each. Could a multi-generational marketing approach benefit your business?

"What is a Thought Leader?" Smiling Yellow Face in Sad Blue Faces Graphic

What is a Thought Leader?

You may have already heard the term ‘thought leader’ floating around, and not thought much of it. After all, it’s just more office jargon, right? In fact, that isn’t the case at all. A thought leader is someone or something that can become incredibly valuable to your industry.

"Want to Be a Marketing Master? Try these Moves" Meeting in Sleek White Room Graphic

Want to Be a Marketing Master? Try these Moves

In marketing, the little things can make a big difference. While the big picture is important, you often can’t get to the big picture if you don’t take every part of your marketing perform to its fullest potential.