Tag: email

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3 Ways to Use Customer Information to Your Advantage

These days, everyone is talking about data. It’s clear that data about your customers is important. There are hundreds of companies out there that promise to help you gather and process customer data. But at the end of the day, what are you going to do with it?

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Marketing During Pandemic: 4 Ways to Improve Your Business

If you’re a business owner, you’ve likely been faced with different challenging scenarios in the past few months. You’ve probably had to cut some funds on certain areas of your business. If you want to sustain and ensure business continuity at the highest level, you shouldn’t make the mistake of drawing back your advertising budget.

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Texting, Email, and Oral Communication — When to Use Them in the Workplace

In today’s ever-changing business world, person-to-person (and multi-person) communication has changed greatly due to technology, especially in the last 10 years. With the advent of telecommuting and handheld smart devices, texting quickly became the most popular form of communication in both personal and professional settings. Even so, it is advisable to have a communications policy regarding what types of communication are most appropriate for specific situations at work.

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Why You Need to Create Systems for Your Business

Clearly, any aspect of your business can benefit from having a system. So what do you do? What do you “systemize” first?

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Don’t Forget to Take These Security Measures Before Going Online

The world is evolving rapidly courtesy of developments in technology. However, these advancements have come with a fair share of challenges. These unfortunate happenings risk the integrity of data and online transactions

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Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. The most successful businesses today effectively market their products and services by dividing their target clientele into age groups and creating separate, specialized marketing campaigns for each. Could a multi-generational marketing approach benefit your business?

"Why Should You Care About an Email List?" Email Graphic

Why Should You Care About an Email List?

It has been said many times that the money is in the list. However, many of the business owners I talk to do not use or manage their email lists. That is quite simply money that they’re leaving on the table.