Tag: marketing

Girl Scout Cookie Time

It is Girl Scout Cookie Season once again in North Carolina.  It’s the time of year when my daughters go bonkers selling cookies, along with thousands of other girls across the state.  What is important about the program isn’t just the cookies- although those are tasty too- is so many of the lessons that the…
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15 Ways to Find Clients and Make Your Business Successful

~by Haley Lynn Gray~   When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my…
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7 Ways Email Marketing Can Improve Your Business

~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be…
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Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. Although each generation is made up of unique individuals, there are some general rules of thumb to apply to maximize your outreach efforts to each group. The most successful businesses today effectively market their products and services by…
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How to Assess the Health of Any Business

~by Marlena Stoddard~ . Just because a business hasn’t yet closed its doors doesn’t mean it is in good financial condition. Some companies may be able to borrow money from friends, relatives or financial institutions to keep them going in the hopes that they will one day turn a profit. In some cases, the owners…
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Old School, Offline Marketing for Your Small Business

~ by Katie Kapro ~ It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on…
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Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that…
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How to Get People Into Your Facebook Group

~by Haley Lynn Gray~ When I started building the now 60,000 strong Women’s Entrepreneur Network on Facebook, growth was slow, and painful.  Interaction was nonexistent. People weren’t joining.  In fact, all I got for months was crickets.  People were just watching, but not responding, not clicking, not really doing much of ANYTHING.  To say it…
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Lots of Inexpensive Methods for Promoting Your Business

~by Donya Zimmerman~   In my last article on “How to Promote Your Business on a Shoestring Budget”, I provided you with three methods for marketing and promoting your business on a shoestring budget: • Networking • Business organizations and social groups • Social Media Here are 2 more inexpensive ways to promote your business:…
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How to Make Marketing Your Brand More Manageable

~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.   Here are some tips for making…
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