Tag: marketing

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5 Effective Low-Budget Marketing Strategies for Startups

Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. Ignoring marketing and advertising becomes an easier (and cheaper) option for them.

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3 Telltale Signs Your Marketing and Advertising Strategies Are Working in Your Favor

For a long time, it was difficult for small business owners to gauge which of their marketing strategies were paying off. Increased sales were always a sure bet but could be attributed to other initiatives as well. Luckily, with today’s technology, there are ways to break down various advertising techniques to see exactly which ones are bringing in the most revenue.

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Why Experiential Marketing Is A Must In 2020

Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. The two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.

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How to Get Coaching Clients Online

A lot of coaches start by getting clients via word of mouth and referrals. But after a while, you want to grow beyond that. Unfortunately, a lot of coaches end up really overwhelmed when they try to market themselves online.

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3 Ways to Get Your Business Name Out into the World

A business becomes profitable from building a clientele. To get customers, customers must be aware of the existence of your business.

Digital Reach

The 3-Pronged Strategy for Growing Your Digital Reach

Modern-day businesses need to be online to maximize their reach. Finding an approach that will lead consumers to you takes planning.

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Don’t Be Fooled by These Common Marketing Myths

Marketing is not rocket science, yet, as a management and leadership discipline it does rely on many different forces working together cohesively to ensure that your brand stands out and gets the full attention that it deserves.

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3 Tips for Marketing to Your Target Audience

Marketing can be easy if you know your target audience. The more time you spend getting to know your audience, the easier it is to put it all together within your marketing campaigns. If the message doesn’t connect with your audience, it won’t get the desired results.

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Why Facebook Live Videos are a Powerful Marketing Tool

Facebook Live Videos are one of the newest tools that Facebook has unleashed on the world, and it is a massively powerful tool for promoting your business.

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Marketing Careers for Women in Pursuit of the C-Suite

Deciding on a career path is a difficult choice for many, but some people just know where they see themselves in five, ten, or twenty years. If you know you want to make it to the top of a marketing company, you need a plan — especially as a woman.