Tag: marketing

Telling your story

Why Telling Your Story is So Powerful

~by Haley Lynn Gray~ How good are you at telling your story? As a proper, professional woman, I have had it drilled into my head that nobody is interested in your story. The kid stories need to stay at home, and whatever you do, don’t talk about what it took to get where you are…
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What I Learned About Sales from Girl Scout Cookies

~by Haley Lynn Gray~ Everything I know about sales I learned from Girl Scout Cookies. Almost. Every January, the Girl Scout Cookie sale starts. But planning begins months before. We have to secure cookie booths, plan our initial orders, make signs, check our cash boxes, donation buckets and more.  In December, we place our initial…
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Do You Know Your Customer Enough to be Successful?

~by Donya Zimmerman~   As a small business owner, you must know your products and services, but you should also know your customer – extremely well. For your business to be successful, you must have an understanding of your customers’ needs. You cannot expect anyone to buy your products or services if you don’t put…
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Competitive Advantage

Does Your Business Have a Competitive Advantage?

~by Haley Lynn Gray~ Do you know what makes you different from the many other companies or individuals out there who do exactly what you do? What makes you better? What competitive advantage does your business have? Why should someone choose to do business with you? What are your distinguishing points that make you stand…
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Social Media Marketing and Why You Should Use It

~by Robbyn Hodgs~ Social Media Marketing (SMM) is, by definition, a means of marketing yourself or your brand by using the various social media platforms available. If accurate marketing strategies are utilized, your brand or product could be reached by thousands, if not millions, of people. Learning where to market, how to market, and to…
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10 Easy Things You Can Do To Grow your Business

~by Haley Lynn Gray~ There are lots of people out there right now looking to buy whatever it is that your business is selling, but they don’t know about you, or your product or service. That is absolutely true whether you are cleaning houses, or whether you are a travel agent, real estate agent, or…
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Entrepreneur Interview – Gina Mortimer Storr

Entrepreneur Gina M. Storr, along with her husband, owns a Communications and Online Business Coaching Firm.   1. What is your business/Business Name?  What does your business do? SeaStar Connect – We are a Communications and Online Business Coaching Firm. We help business owners use the internet, social media, networking, digital products and events to turn…
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