Tag: marketing

Corporate Marketing Team Meeting

3 Tips for Marketing to Your Target Audience

Marketing can be easy if you know your target audience. The more time you spend getting to know your audience, the easier it is to put it all together within your marketing campaigns. If the message doesn’t connect with your audience, it won’t get the desired results.

Facebook Live

Why Facebook Live Videos are a Powerful Marketing Tool

Facebook Live Videos are one of the newest tools that Facebook has unleashed on the world, and it is a massively powerful tool for promoting your business.

Businesswoman with Pink Background

Marketing Careers for Women in Pursuit of the C-Suite

Deciding on a career path is a difficult choice for many, but some people just know where they see themselves in five, ten, or twenty years. If you know you want to make it to the top of a marketing company, you need a plan — especially as a woman.

Two Girl Scout Junior and Woman

Girl Scout Cookie Time

It is Girl Scout Cookie Season once again in North Carolina. It’s the time of year when my daughters go bonkers selling cookies, along with thousands of other girls across the state. What is important about the program isn’t just the cookies.

Business Video Conference Meeting

The New Role of Video in Modern Business

Video technology, in particular, is becoming more popular as businesses find ways to leverage it. Here’s a look at how companies across a range of industries are using video technology to grow their business.

Shopping Cart Key on Gray-Blue Keyboard

A Quick Guide to Getting the Most Out Of eCommerce

As an online retailer, you are looking for various strategies that can be used to increase customers to your website. You have developed several strategies, some of which have been a success while others have not helped to spur your business to the expected levels. It is essential to understand that there are various strategies you will need to formulate and implement so that your company can be able to move to the next level that you desire.

"15 Ways to Find Clients and Make Your Business Successful" Networking Graphic

15 Ways to Find Clients and Make Your Business Successful

When it comes to building a business, the number one question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business.

"The Difference Between Marketing and Sales" Fruit Stand Graphic

The Difference Between Marketing and Sales

The terms “marketing” and “sales” are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work in synergy, there is a difference.

"7 Ways Email Marketing Can Improve Your Business" Email and Customers Graphic

7 Ways Email Marketing Can Improve Your Business

You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business.

Business Meeting in Light Room, Collaboration

Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. The most successful businesses today effectively market their products and services by dividing their target clientele into age groups and creating separate, specialized marketing campaigns for each. Could a multi-generational marketing approach benefit your business?