Tag: marketing

"How to Assess the Health of Any Business" Profit and Loss Graphs Graphic

How to Assess the Health of Any Business

Just because a business hasn’t yet closed its doors doesn’t mean it is in good financial condition. How can you tell if a business is healthy or not?

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Old School Offline Marketing for Your Small Business

We all get burned out on the Internet every now and then. It’s natural. All of these online forums in which we participate pull us in ten different directions at once. When you put down your phone, there are plenty of offline practices left to consider that will expand your customer base, improve customer experience and make your business a more appealing place to be.

"Why Should You Care About an Email List?" Email Graphic

Why Should You Care About an Email List?

It has been said many times that the money is in the list. However, many of the business owners I talk to do not use or manage their email lists. That is quite simply money that they’re leaving on the table.

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How to Get People Into Your Facebook Group

When I started building the now 60,000 strong Women’s Entrepreneur Network on Facebook, growth was slow and painful. Interaction was nonexistent. People weren’t joining. In fact, all I got for months was crickets.

"Lots of Inexpensive Methods for Promoting Your Business" Illustrated Microphone Graphic

Lots of Inexpensive Methods for Promoting Your Business

The keys to marketing your business on a shoestring budget are Preparation, Research and Good Resources. Here are two inexpensive ways to promote your business.

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How to Make Marketing Your Brand More Manageable

Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.

"Entrepreneur Interview - Nicole Martinez" Nicole Martinez Graphic

Entrepreneur Interview – Nicole Martinez

Nicole Martinez is the author of “Midday Meditations”, “Spring Dream”, “The Logan’s Tree”, and the upcoming release “Intentional Business”. She is owner of Heart of Ink Publishing and director of the Believers in Business community. She devotes much of her time as a speaker and small business owner consultant.

"The Reality of Sales: How to Get Clients" Blurred Back View of a Businesswoman at a Desk Graphic

The Reality of Sales: How to Get Clients

The reality of sales is that it’s a numbers game, and it takes some persistence. My process has three parts: get seen, build credibility, and reel clients in.