Tag: small business consulting

Cost Effective Ways to Promote Your Business

~by Ryan Duffy~ . It is a well-known fact that one of the most important aspects of owning a business is that it needs to be promoted to a high standard. In this day and age, there are numerous channels available to business owners to do this. However, the majority of these methods are not…
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public relations disaster

PR Tips for When Your Business is Facing a Crisis

~by Mila Payton~ . A public relations disaster is a company’s biggest nightmare. Such a crisis usually leads to lowered public approval ratings and internal management difficulties, and in severe cases may even threaten the continued existence of the business itself. That’s why it is imperative to know just how to react whenever a PR…
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5 Tips to Sanitize Your Office from Top to Bottom

~by Kara Masterson~ . Working in an office, you have many people walking in and touching your belongings. Often they are coworkers, but other times they are clients who come in from the streets. Protect your health along with the clean, professional look of your workspace. Learn 5 major tips to sanitize your office from…
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board meeting

4 Tips for Surviving Your First Board Meeting

~by Emma Sturgis~ . We have all been there – that overwhelming feeling at work when its time to come face-to-face with the company big dogs. Being new, inexperienced or in a learning position can certainly be intimidating, especially when you have to interact with your superiors, but it doesn’t have to be. In fact,…
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5 Things You Need to Know Before Merging Your Business

~by Lizzie Weakley~ . Mergers and acquisitions can give companies a fast way to expand product lines and enter new markets. Still, merging with another company introduces many variables, some of them unknown, into your business model. A well-planned merger has no guarantee for success, and a hasty merger can easily ruin your business and…
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How to Find the Best Marketing Strategy for Your Business

~by Kara Masterson~ . Sitting down to create a marketing strategy means that you need to focus on your niche. Creating a general marketing strategy that could work for any business will not help you to best represent your company. Developing a plan that specifically addresses the needs of your company can help you to…
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Secrets to Building Your Brand from the Bottom Up

~by Eileen O’Shanassy~ . Branding is an important consideration when you’re just starting your business. If you get it wrong, it can drag your entire company down instead of helping it grow. You’ll thank yourself later if you spend the time now to come up with an original visual identity for your brand. After you…
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4 Essential Qualities Your Small Business Staff Needs

~by Anica Oaks~ . A small business depends on its staff. However, good help can be hard to find. Staff of all kinds could use some help. Here are some qualities that you could encourage in your staff. 1. Dedication It is extraordinarily important to have a staff that is dedicated to your business and…
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How to Use Technology to its Fullest Potential in a Warehouse

~by Kara Masterson~ . The modern warehouse is far from the traditional storage area it once was. Improvements in technology, combined with a “need it now” culture, mean that warehouse inventory can and must move faster than ever before. Fortunately, modern technology is more than up to the task, offering warehouse managers more options than…
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economic downturns

How to Keep Your Company Ahead of Economic Downturns

~by Anica Oaks~ . Economic downturns are hard to predict, but they happen regularly. Some businesses are affected more than others by economic conditions. There are certain steps you can take to ensure that your business doesn’t face catastrophe every time the economy goes south. Here are some of the best ways to keep your…
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