Tag: social media marketing

"Why Every Business Needs a Good PR Campaign" Blue Background

Why Every Business Needs a Good PR Campaign

Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why.

"The List of 100 Social Media Post Ideas" Blue Background

The List of 100 Social Media Post Ideas

My business coaching and social media clients frequently tell me that they draw a blank when trying to come up with ideas for what to post on social media. Thus, I decided to come up with a list of 100 ideas for posts that you can use for your social media.

"100 Favorite Social Media Conversation Starters for Better Engagement" Globe

100 Favorite Social Media Conversation Starters for Better Engagement

Back when I first started my Facebook Group in 2015, I struggled with getting any kind of engagement started. What I quickly learned is that they do respond, but you have to draw them out of their shells. Here are 100 of my favorite conversation starters for social media.

"Marketing Myths: Why the Shotgun Method Isn’t the Best Marketing Plan" Purple Flower

Marketing Myths: Why the Shotgun Method Isn’t the Best Marketing Plan

I see a lot of small and medium size businesses trying to market their business using what I call “shotgun marketing” as their marketing plan. They are trying to save money, bring in customers and get more business. Sounds good, right?

"A Beginner's Guide to SEO: What is SEO and How Can You Improve Your Ranking?" Colorful Sheds

A Beginner’s Guide to SEO: What is SEO and How Can You Improve Your Ranking?

One of the biggest buzzwords associated with websites and online marketing or digital marketing strategy is SEO. But what is SEO exactly, and why should you care? 

"Don’t Make These Social Media Mistakes - What to do Instead" Fall Road

Don’t Make These Social Media Mistakes – What to do Instead

I see a lot of entrepreneurs making some basic social media mistakes that are easily avoided entirely, and that are costing them quite a bit of money. Here are some common social media mistakes entrepreneurs make when trying to promote their business, and what you should do instead.

"My Comprehensive Guide for Finding New Clients on Facebook" Flowers

My Comprehensive Guide for Finding New Clients on Facebook

Let me preface this by saying that there are several general ways to get clients. I’ve written general articles in the past on how to get clients using Facebook, but this will be a more comprehensive guide.

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

~by Haley Lynn Gray~ . So many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our business.   What I’m talking about…
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Suggestions for Working with a Digital Design Agency

~by Dixie Somers~ . If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great? Are they really an essential asset to your…
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A Beginner’s Guide to Starting an Online Business

~by Joan Herbert~ . You’ve decided that you want to start an online business. With the changing economy, the world of commerce is moving out of brick and mortar stores and into the web. With the digital revolution, many professionals are finding out that they can earn a decent living working remotely, from the comfort…
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