Tag: target audience

Worst Naming Practices: What to Avoid When Naming your Business

Your brand name establishes the foundation for every one of your future branding attempts. It needs to create a point of connection between yourself and your audience, and it should explain who your business is and what is represent. Just as a solid name can help the success of your brand, a poor name can…
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7 Tips for Building Your Email List

~by Haley Gray~ A fairly advanced trick for business owners is to build your email list. If you want to take money to the bank, and grow your business aggressively, an email list is an absolute must. Think of it this way – each time you send out an email, you’re going to get requests…
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How to Make Your Business More Appealing to Customers

~by Kara Masterson~ . Whether you’re operating a store or an office where you will service clients, there are a number of ways to attract customers. You can start by making sure you’re reaching out to the right target audience. Then you can generate some interest through advertising or by having a local television station…
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Entrepreneur Interview – Kristie Kennedy

Kristie Kennedy is a women’s empowerment speaker, entrepreneurial leadership coach and highly accomplished author. She is skilled in four areas of personal development: mindset, momentum, motivation and potential maximization. Kristie has a passion for helping leaders who have reached a plateau, with the ability to turn their “Cannots” into “Cans”, and their dreams into plans.…
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Social Media Marketing and Why You Should Use It

~by Robbyn Hodgs~ Social Media Marketing (SMM) is, by definition, a means of marketing yourself or your brand by using the various social media platforms available. If accurate marketing strategies are utilized, your brand or product could be reached by thousands, if not millions, of people. Learning where to market, how to market, and to…
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