The 3-Pronged Strategy for Growing Your Digital Reach

Digital Reach

Modern-day businesses need to be online to maximize their reach. Many people like to do their shopping online because of the convenience, and if you own a business, you’re missing out on too much to simply let this piece of your marketing efforts be neglected. Finding an approach that will lead consumers to you takes planning, so here’s a three-pronged approach to growing your digital influence.


Search Engine Optimization (SEO) is the term that’s given to creating content that helps search engines better understand what your business is about. Without SEO strategy, you’re less likely to be found by your potential customers. Conversely, without search engines’ algorithms, web-users would continually find websites that had nothing to do with their search queries. Creating a strong SEO strategy is one of the keys to getting your website to rank well for certain search terms, which will help get your business in front of consumers’ eyes. One of the best ways to do well with SEO is to create relevant skyscraper content, such as case studies and in-depth information articles.

Internet Marketing

SEO is part of Internet marketing, but your online marketing efforts should be focused on more than merely getting to the top of the first page for a certain term on Google. According to WebMarkets, “the main focus of using Internet marketing is to find success on the Internet by increasing web traffic, community awareness, brand loyalty, creating a beautiful design, and increasing the end user’s potential to buy.” Your Internet marketing strategy might also include using social media and email, influencers, or affiliate marketing.

Connect with Consumers on Forums

One of the best ways for businesses to increase their digital influence is to get to know their consumers and solve their problems. To increase the likelihood that you’ll know which problems your potential consumers are having, take the time to hang out online where they do.

For instance, look through forums where people are talking about your industry and find out what they want to know more about. While you shouldn’t make forums about yourself by spamming your business’ name around, if you know the answer to a question that someone asks, it’s perfectly legitimate to answer it for them. You can get your business’ name out simply by naming yourself where the forum asks you to. One of the best things about this approach is that people will be able to see your post for years. You can also build a forum on your own website to increase the interaction that you have with customers and make your business feel more personable. According to BrightEdge, “one of the fundamental decisions is whether to moderate and approve all comments, review and remove inappropriate ones, or let it be more wooly and open. If the forum membership has a reasonable hurdle, like being a paying customer or a certified user then regulation is less important. If membership is open, then the comments should be moderated to prevent competitors’ negative or specious comments. In truly large forums of more than 10,000 the moderating effort may require a few hours a day.”

When you have a business and want to grow your digital influence, getting in front of your consumers’ eyes is one of the first steps. But like all good marketing, you have to show people what you can offer them.

For better business strategy, let Leadership Girl help!


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.