The New Role of Video in Modern Business

Business Video Conference Meeting

In today’s digital world, technology is growing at a rapid rate. Those of us in the film industry love to see the progress of technology and celebrate its use throughout a broad range of industries. And we’re beginning to see essential applications of film and video in the business world that are making a difference.

Video technology, in particular, is becoming more popular as businesses find ways to leverage it. Here’s a look at how companies across a range of industries are using video technology to grow their business.

Work From Home Setups

Any business that allows their workers to do their job remotely can benefit from video calls. For instance, if an accountant is working from home, they can check in daily with a video conference to update the team on what they’re working on. Employing a remote workforce cuts down on office costs considerably.

Healthcare Providers

The medical industry is rapidly switching to video conferences. These kinds of conferences make communications between medical professionals, whether they work in the same building or not, as easy as logging on to the administrative system. Patients are benefitting from this technology, too. They have the option of making a video call with their doctor — this growing trend of video conferencing between a patient and a doctor is called telemedicine.  

Marketing Firms

Marketers are known for their ability to adapt to changing conditions. Smart marketers leverage video technology for engagement and sales. However, video conferencing is also something that agencies are implementing. It allows them to share ideas and execute campaigns seamlessly. A whiteboard looks just as clear on video as it does in person, thanks to advancements in cameras and video streaming.

Recovery Groups

If someone is recovering from an addiction, then having support from a group and a therapist can be a tremendous help. The support allows them to have the motivation to keep going. And with video conferencing through a virtual rehab center, getting in touch with support groups and getting fast outpatient support is easier than ever. The instant chat feature lets people connect with others from the comfort of their own homes.

Distributed Software Teams

This digital age has given rise to the new crop of super startups. These companies don’t waste money on expensive gear, salaries, or offices. They have distributed team members throughout the globe that work together through virtual offices. When a project needs to get done, the project manager assigns duties and checks up with the team over video. This kind of telecommunication lets everyone be more productive without sacrificing communication.

Final Thoughts

The advancements made in these industries speed up communication, cut costs, and boost profits. Business operations and people’s daily lives are being positively affected thanks to technological changes in film and video.

Interested in learning more about how to thrive in business? Check out Leadership Girl’s business tips for advice on all things business — from software recommendations to tips for starting your own business.


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.