Top Digital Branding Trends and Challenges in a Mature Digital Age

Smartphone with Social Media Apps Onscreen
April 20, 2020
65 / 100

The term digital age is used left and right by everyone even closely related to the field of marketing. The problem, however, lies in the fact that while the landscape of digital marketing evolves, the mindset of a lot of these “experts” remains the same. This means that they do their research and adopt new trends quite effectively but keep using them for months and years after their effectiveness starts waning. In order to help you avoid this, here are several top digital branding trends and challenges you should be aware of in a mature digital age.

A Stronger Focus on Brand Marketing

The first thing you need to do in order to improve your digital footprint in this mature digital age is to put a stronger focus on brand marketing. In order to further discuss this, we must first focus on the definition of brand marketing. This means determining the main traits of your business and figuring out how to establish yourself in the competitive market. This is done by identifying and approaching your target audience, achieving some level of consistency, appealing to the emotional side of your audience, and allowing them to develop brand loyalty. Needless to say, all of this is easier said than done.

Proper use of video marketing

Today, we live in a world of video marketing. YouTube is currently the world’s second-largest search engine, which means that a lot of people don’t even bother typing in the keyword into Google if they hope to see a video – they go straight to YouTube. This is true in scenarios where they’re looking for reviews, tutorials, and guides. This is true on social media, as well. 100 million hours of videos are being watched every single day on Facebook alone. This means that with the proper use of video marketing, you can really put yourself ahead of the curve.

Combination of Online and Offline Marketing

One thing that a lot of brands underestimate is the importance of combining old-school and digital methods for branding. In a mature digital age, this is easier than ever, seeing as how a lot of digital marketing specialists focus on both of these services, at the same time. For instance, agencies like Infostarters specialize in both print and ePublishing, which greatly helps in the development of versatile content. A good infographic can always be transformed into a good brochure and vice versa.

Increasing Content Quality

Another thing you need to keep in mind is the fact that with each passing year, the threshold for acceptable content quality gets higher and higher. This is due to the fact that higher competitiveness makes people push themselves harder in order to stay in the game. The best example of this is a simple blogging statistic that just five years ago, the average writing time for a blog post was at about 2 hours and 24 minutes, while today it’s a staggering 3 hours and 57 minutes. Sure, there’s more to the quality of content than just time you’ve spent writing it, but, rushed content often hides numerous flaws. If anything, it shows a lack of commitment.

Making content more immersive

One challenge that a lot of content creators face nowadays is finding a way to make their content more immersive. This is a problem that can be resolved in several ways. First of all, you need to start thinking outside the box in order to give your audience a reason to start paying attention. Second, you need to give them a meaningful CTA (call-to-action), something that will actually make them consider your proposition. Lastly, you need to learn how to pay more attention to detail, seeing as how your audience will definitely do the same.

Social network and influencers

Reputation is the most valuable asset in the business world. Why? Well, because people want assurance when they’re supposed to spend their money, that each dollar that they invest will go into the right place. By teaming up with influencers, you get someone who already has the reputation among your target audience (provided that you’ve chosen the right micro-influencers) to vouch for you. Also, heavy use of social media can help keep you in front of the eyes of your target audience. This is great for facilitating their progress in the customer lifecycle.

Storytelling techniques

The last thing worth mentioning is the importance of using storytelling techniques when creating your content. For instance, you can use your personal story in order to give your business a human side and appear more relatable. On the other hand, it’s highly advised that you avoid portraying your business as the protagonist. This esteemed role should always go to the customers. Your business is an agent that helps them solve the problem. By putting the customer under the spotlight, you’ll make them feel special – and everyone likes special treatment.

Conclusion

In the end, you need to understand that digital branding is merely a tool and that your effectiveness in using it determines its overall effectiveness. Like with any other tool, a professional should always be on the lookout for an upgrade if they are to gain and maintain a competitive edge.

Categories

More Posts:

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

What exactly is EDDM, and is it suitable for your marketing needs?

Every business, large or small, wants something to promote: a new product, an upcoming event, or perhaps changes to its services. Traditionally, marketing campaigns have relied upon methods like television commercials, print ads in newspapers and magazines, or online...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...
9 Benefits of Guest Blogging

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.

How Startups Can Ensure Health and Safety at the Workplace

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

Product Mistakes You Might Be Making at Your Business

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

Occupational Hazards That Come With an Office Job

Occupational Hazards That Come With an Office Job

Working in an office can be a great way to make a living, but it also comes with certain risks. Sitting at a desk for long hours and staring at screens can lead to physical ailments that not only cause discomfort but could eventually lead to more serious health...

How to Make Your Social Media Campaigns More Relevant

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

Work Hazards Common Among Office Workers

Work Hazards Common Among Office Workers

Working in an office environment may seem like a safe job, but there are still a variety of hazards that can put employees at risk. Taking the necessary steps to prevent these risks and protect oneself from potential harm is essential for any office worker. Let's...