Never Neglect These 8 Top Elements of an Effective E-Commerce Website

"Never Neglect These 8 Top Elements of an Effective E-Commerce Website" Hot Air Balloons
June 5, 2017
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If your company is offering products and services on your website, then it is very likely that you have entered into the lucrative, challenging world of e-commerce.

You might think that all your efforts and time are worth it because your business is getting enough sales. However, experts say that even with just a simple improvement, you can actually double or triple your monthly sales.

Your e-commerce website is the outlet that customers use to purchase your products and services. But when it is not properly set up, it becomes useless – potential customers won’t be attracted to visit your online store. If you don’t have the essential elements that an e-Commerce site needs, you will surely be losing sales opportunities.

Here are eight essential elements an e-Commerce website must have.

1. User-Friendly Navigation

Make sure that your e-commerce website is very easy to navigate. After all, a fulfilling and easy experience will attract visitors to your site and keep them coming back. Menus or links to product categories must be positioned in a prominent place. Most importantly, every page must provide users with an easy way of getting back to the home page, choosing another category, going directly to the shopping cart, or finding contact information.

2. Complete Yet Concise Product Information

Visitors must know the facts about what they are about to buy. They won’t buy when the product information is either incomplete or confusing. Examining your product pages is very important. Browse your product pages as if you are a customer seeing them for the first time. Is there enough information for you to make a well-informed buying decision? This does not necessarily mean that the description must be long; rather, it must be detailed enough to emphasize the specific and unique qualities of the product. Consider using effective keywords to make your products easier to find.

3. High Quality Product Videos

Since “seeing is believing,” a video marketing strategy can be very beneficial. Adding videos describing the products and services will draw in customers who want a visual touch when buying online. According to HubSpot, including videos can actually increase conversion rates by 80%.

4. Superb CTA Buttons

Your call to action (CTA) buttons are a vital part of your website. A creative, enticing CTA button can direct customers to take a desired action and boost conversion rates. Ultimately, this enhances your lead generation. Allow your customers to take action if they are happy with the pieces of information they read by providing them CTAs. When creating a successful CTA button, make it simple yet colorful and attractive to match your site’s theme. You must position it strategically on the website and make it mobile-friendly.

5. Easy Checkout Process

Customers do not want to go through a lot of pages to buy a product. The checkout process must be contained on a single page whenever possible, and then let them confirm their order on the following page. A lengthy checkout process will result in unsatisfied customers – they will either leave your site and look for another online store or make their purchase but never come back.

6. Effective Shopping Cart Design

The layout of your shopping cart must be simple. It should include prominent checkout buttons and all the necessary elements your customer needs, like the ability to select shipping options, change quantities, enter promo codes, continue shopping, and select a payment option.

7. Customer Reviews

These are very important to your e-commerce website because they can help potential customers decide if you are indeed a reputable business offering high-quality products and services from other consumers’ point of view. Studies have shown that many consumers  read online reviews to check a business’s reliability and quality.

It is highly recommended that you send an email to consumers who bought your offerings for feedback about what they’ve purchased. Most customers are aware that this feedback request is a part of the buying process, so they are more likely to fill it out to make sure that your review section is full.

8. Social Media Integration

Finally, this is one of the most crucial elements of an effective e-commerce website because social media is taking over the online world these days. Position the social media icons at the top of the page. Social media buttons will give friends and followers social proof. In turn, this can result in an increase in purchases of similar items and traffic to your website. Invest in professional social media services if you must.

By incorporating all of these essential elements in your e-commerce website, you will definitely increase user sign-ups, purchases and retention whilst enhancing brand reliability and trust.


Meet the Author: Philip Mazloumian

Philip Mazloumian understands that creativity heavily depends on human insight, and as such, his knowledge forms an invaluable part of what React Digital does. With over 10 years of leadership in the field of strategic brand development and marketing communication, he has positioned himself as a leading executive for organizations that require effective and timely achievement of their brand and marketing objectives.

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If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great?

Website Design: 3 Important Aspects for Optimal Online Aesthetics

When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible.

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

9 Benefits of Guest Blogging

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

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Recent Posts

Boost Your Local Business: 21 Effective Local SEO Tips

Boost Your Local Business: 21 Effective Local SEO Tips

Opening a local business takes a lot of effort and investment in terms of time and money. However, it is not enough to have a physical address and hope for customers to come flooding in. It is crucial to optimise your local business’s online presence by using effective local SEO strategies. Local SEO is the process of optimising your website and online presence to attract more traffic and customers from local search queries. In this blog post, I’ll dive into 21 effective local SEO tips to help boost your local business.

Evolving Your Small Business to Avoid Disaster

Evolving Your Small Business to Avoid Disaster

Meet Adil Altaf, a passionate author, leisure traveler and a budding entrepreneur with an insatiable curiosity for life’s mysteries, Adil finds inspiration in the wonders of science, the marvels of nature, and the intricacies of human existence

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

Video On Demand Vs Live Streaming: Top Benefits, Uses & Options

VOD and Live Streaming are essential in digital media. VOD is convenient and diverse, while Live Streaming offers real-time engagement and monetization. VOD app development adds to the landscape. Knowing their differences empowers viewers and creators in the digital era.

How to Avoid Afternoon Crashes at the Office

How to Avoid Afternoon Crashes at the Office

Productivity is key in the office environment, especially for those in leadership roles. However, many professionals experience the common afternoon crash, a period of fatigue that typically hits after lunch and can severely impact productivity. Understanding the...

Fitness Strategies For Busy People To Stay Healthy

Fitness Strategies For Busy People To Stay Healthy

Being busy doesn’t mean we can’t stay healthy. Exercise can help prevent future health issues, even with a busy schedule. The best part is that effective exercise doesn’t have to be complicated and can be done in a short amount of time.