Top Tips For Handling A PR Crisis

PR Crisis

We live in an instant society. Within minutes, news about your business can go viral and draw millions of eyeballs. Small and women-owned businesses count on social media platforms to gain the attention of their customers. And, in a perfect world, only your smartest tweets or most compelling videos would gain this much notice. Unfortunately, it’s a two-way street. The odds are just as good that an employee’s unsavory behavior or a poorly worded post will catch the public’s attention. When that happens, your response needs to be as swift as the firestorm you’re fighting. How you react to the crisis can be crucial for repairing your reputation and winning back the goodwill of your customers. 

Your first task is put a strategy in place before things blow up. Planning for a PR emergency shouldn’t wait until you’re in the thick of it. Two of the most important aspects of your response should be openness and honesty. When you express genuine emotion and project a commitment to transparency, it makes it easier for your company to reestablish trust. As you craft your message, don’t fall into the trap of taking a defensive posture. Try to see the situation from your customers’ perspective and take their views into consideration. Finally, one of the most meaningful steps you can take is to own up to your mistakes and accept responsibility for them. 

A PR crisis can flare up in an instant in today’s digitally connected world. That makes it critical to be prepared to act quickly and decisively when it occurs. For more tips you can use to ready your company for a communications catastrophe, see the accompanying guide. 

Top Tips For Handling A PR Crisis from News Exposure

Author bio: David H Lasker is founder and CEO of News Exposure, a digital content solutions company specializing in media research and monitoring. Lasker has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis. 


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.