Trade Show Tips: How Pros Get Their Business Name Out There
~by Rachelle Wilber~
At large industry trade shows, your business may be competing for the attention of guests. There could be hundreds of other businesses there competing against you, which means you need to get your name out there to get noticed.
These four tips will help you promote your business at the next industry trade show.
Giveaways are one of the easiest ways to get your business’ name out there at a big trade show. One fun way to do giveaways is to have a big prize wheel for guests to spin. You could also try a beanbag or ring tossing game. Some great giveaways include candy bars with your business name on the wrapper, Frisbees, purse-sized packs of tissues, and note pads.
To hold those fun promotional giveaways, the guests at a trade show will need a bag. You could have great bags printed up with your business’ name, contact information and logo on them. This makes every guest at the event a walking advertisement for your business. Plastic bags with built-in handles are a convenient option. You might also consider a high-quality canvas tote bag to give away to the people who listen to your presentation or who engage with you.
Utility trailers can be functional for your business, allowing you to haul all of your trade show equipment and supplies to the location. Some companies that sell trailers and accessories know that you can easily attach a promotional banner or sign for your business on the sides of the trailer. You could also have your business’ name, logo and contact information painted onto the trailer’s bed so that people could see it when it is empty.
While the staff of your business will likely wear either suits or apparel with your business’ name and logo on it, you can get other people in on the action too. Consider giving away tee shirts with your business’ name on them. Most people will wear the tee shirt while walking around town, going to the gym or doing things outside. This means that everybody you give a free tee shirt to will become a mobile ad for your business.
Trade shows are a great way to connect and meet with current and future customers. These promotional products will deliver name and brand recognition of your business to people who are likely to purchase from you. Buying these trade show supplies and equipment could also be a helpful little tax deduction for your company.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.
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