Trade Show Tips: How Pros Get Their Business Name Out There

"Trade Show Tips: How Pros Get Their Business Name Out There" Convention

~ by Rachelle Wilber ~

At large industry trade shows, your business may be competing for the attention of guests. There could be hundreds of other businesses there competing against you, which means you need to get your name out there to get noticed.

These four tips will help you promote your business at the next industry trade show.

Giveaways

Giveaways are one of the easiest ways to get your business’ name out there at a big trade show. One fun way to do giveaways is to have a big prize wheel for guests to spin. You could also try a beanbag or ring tossing game. Some great giveaways include candy bars with your business name on the wrapper, Frisbees, purse-sized packs of tissues, and note pads.

Quality Bags

To hold all those fun promotional giveaways, the guests at a trade show will need a bag. You could have great bags printed up with your business’ name, contact information, and logo on them. This makes every guest at the event a walking advertisement for your business. Plastic bags with built-in handles are a convenient option. You might also consider a high-quality canvas tote bag to give away to the people who listen to your presentation or who engage with you.

Utility Trailers

Utility trailers can be functional for your business, allowing you to haul all of your trade show equipment and supplies to the location. Some companies that sell trailers and accessories know that you can easily attach a promotional banner or sign for your business on the sides of the trailer. You could also have your business’ name, logo, and contact information painted onto the trailer’s bed so that people could see it when it is empty.

T-shirts

While the staff of your business will likely wear either suits or apparel with your business’ name and logo on it, you can get other people in on the action too. Consider giving away t-shirts with your business’ name on them. Most people will wear the t-shirt while walking around town, going to the gym, or doing things outside. This means that everybody you give a free t-shirt to will become a mobile ad for your business.

Trade shows are a great way to connect and meet with current and future customers. These promotional products will deliver name and brand recognition of your business to people who are likely to purchase from you. Buying these trade show supplies and equipment could also be a helpful little tax deduction for your company.


Meet the Author: Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

Follow Rachelle here:

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.