Useful Ways to Use Instagram to Boost Your Business Site Traffic

Useful Ways to Use Instagram to Boost Your Business Site Traffic
October 21, 2019
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Instagram can really be a helpful tool for someone who wants to follow an unusual path. These paths include:

  • An audio or video producer
  • Podcasting
  • Professional on-camera hosting and producing
  • An advisor
  • Product management. 

In all these types of services, the common thread is that all of these require the connection of technology and artistic expression. The best ways in which you can mix these two is by using Instagram to its optimal level.

For this, you will need to find the ways in which you can use tech to express yourself, as that is the most important thing to consider. There is no better social media platform than Instagram that can help you a great deal in this matter.

Establishing an authority on social media marketing

First of all, you will need to consider how you and your team consider social media marketing and what exactly you want to achieve through it. This is one of the things that will resonate most with you as well as your target audience. 

If you look deeply into the matter you will see that every individual is a social media marketer. 

  • You can be anything, but you are a social media marketer, whether you have a side hustle or a charity that you are passionate about.
  • You can even be a freelancer but for all, you will need to implement a strategy that is similar to your own content that many different major companies and brands employ just as other social media marketers.

Therefore, understanding your audience as well as your market is the primary important thing that you should know. You must also know exactly how to design your message just for the start. If you have ever worked with planning and participating in campaigns of any and every size, then you should definitely know how important it is to know what works best for a specific business and what does not.

If you are using Instagram as your marketing channel then this knowledge will help you to gain more Instagram followers without having to spend a fortune on your Instagram or social media marketing efforts.

Share the most inspiring story

Right from the start of your career to this day if you have any interesting story about your business, make sure that you share it through this popular and useful photo and video sharing app. This is a proven approach to gain more followers to your account, and direct them to you site to gain more organic traffic towards it.

In order to do that you will need to make sure that:

  • You have the necessary skills for the specific field you work in
  • You have adequate domain expertise to establish in the areas that interests you as well as your users
  • You know how best to use bots and conversational interfaces
  • Spend enough time to become an expert in your area by reading and writing everything about the industry. 

Eventually, you should know how to handle the bot makers and enthusiasts so that you avoid the common mistakes that most businesses do while using Instagram as their launching pad for a product, service, offer or promotion.

Learn from your mistakes

Over time and during the process you will naturally make a few mistakes, such as unknowingly forwarding an email that may be phishing scam.

  • During these times you will feel horrible and feel that you should have known the things better so that you could have avoided the dangers of phishing scams. 
  • Another good thing about knowing your mistakes and learning from it is that you will not put others into a terrible position. 

When you learn from your mistakes, you become better and feel satisfied about the fact that the job worked out well.

Increase business revenues

The primary aim of business marketing whether it is through Instagram marketing or social media marketing is to increase business revenues. For this you will need to know which is the most effective social media platform to use. Instagram will likely win the vote but, it all depends on the type and location of your audience and their wants and preferences.

Most companies have been exceptionally successful with Instagram, as

  • It provides the brands with maximum support to reach out to the right users with the targeted ads
  • As of now, the platform also gives you the ability to sell directly from it
  • It allows any brand to have a conversation with their customers in a truly authentic way.

The most significant fact and benefit about social media marketing especially by using the Instagram platform is that you can take help and make the best out of the seemingly endless number of social media influencers available. These influencers literally have access to very targeted audiences and also have a large number of Instagram followers to themselves that may fit in perfectly in a niche of a micro-brand.

Leverage the platform

Instagram is a platform which when used properly will allow any brands to have an opportunity to leverage it to dramatically improve their businesses.

The first thing that you should make sure is that your posts on Instagram have a consistency in terms of their look and feel. This is highly important for a good brand. However, it will largely depend on your visual aesthetic on Instagram which is also a very important factor.

  • All brands and influencers alike use different tricks, such as the custom Lightroom presets that allow the desired consistency around the content. 
  • It is also important to know how often you post.

This type of approach will ensure that your customers get a sense of familiarity and in addition to that they will also feel the urge to look forward to your content every day.

This is what will make your business marketing efforts high yielding and ensure that you get what you want from it.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.


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We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

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