Ways for Increasing Property Management Lead Generation

May 17, 2023
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Property managers have a lot of tasks to accomplish, but first, they must attract new tenants to rental properties. Multiple marketing strategies have the potential to increase property management lead generation.

If you are new to the property management industry, you may have a hard time attracting potential tenants. It’s best to use some tips on generating management leads and doing research on effective marketing strategies.

Social Media

Creating social media accounts is crucial for businesses in our day and age. Almost everyone in the world spends most of their time scrolling through social media platforms for entertainment. People check their feeds every time they get bored or have several minutes of free time. Therefore, it’s likely that your advertisements will come up on their screens.

Social media platforms allow business owners to market their companies in a variety of ways. As a property manager, you can post multiple videos and pictures of staged homes and increase interest in your rentals. The best way to attract an audience is to use trending sounds and effects on TikTok, Instagram, and YouTube.

You can also use advertisement opportunities that Instagram and Facebook give their users. These platforms have separate business operating software that allows you to create advertisements and share them with a target audience. Using these platforms, you can review the effectiveness of each of your ads.

If you wish to minimize the advertisement costs on social media, you should analyze which platform helps you generate the most leads for property management. After reviewing the results, you should stick to the most effective platform and frequently post there.

A large following and approval in the comment sections will get interested clients to give you a chance. An organized social media page helps you gain a good reputation online.


Creating an online platform for potential clients to review your services and listings is essential. As a property manager, you need to show consumers that you are a polished business owner.

Presentation is crucial. You need to present your company and property management tactics to the audience fashionably. A website should be easy to navigate and access. It’s said that it takes a person 30 seconds to decide if they want to stay on a website or not. Therefore, the website design must be easy on the eyes.

High-quality content, HD images, and page instructions should do the job. Generating property management leads gets much easier once you have successfully branded your company. Branding takes a lot of time. However, once you have settled on a logo, a motto, and values, marketing gets easier.

Your website should present what you stand for. It should be easy for consumers to figure out what your services and products are. Pages dedicated to FAQs, listings, and company history are essential.

Allowing consumers to register on your website is another essential step. This way, you can participate in email marketing. Consumers want to get more information about your services and listings. Moreover, by registering on your website, clients can start booking properties on your website.

Email Marketing

Though it gets annoying to receive many advertisements in email, you can use email marketing for your benefit. Property management companies often notify their clients about new listings via email.

As a property manager, you can update potential clients weekly or monthly about discounts, new listings, and other interesting information. You can only do so after people register on your website.

Setting up automated email messages on email is simple. You can send updates to recipients with targeted messages. It’s important to keep the emails informative and engaging to your audience.

Email marketing helps you convince potential customers of your reliability and effectiveness. This way, you will allow potential clients to get information about your services and your productivity.

Content Creation

SEO gets your business out in the open. Search Engine Optimization is what companies use to stay on top of results in search engines. Therefore, you should focus on creating written content on your website.

A separate blog page will give you the upper hand in SEO. You can publish content that is related to property management, maintenance, real estate, etc. Using keywords and high-quality images, writing meta descriptions and titles, and keeping the blogs informative and engaging will help you with your website ranking in search engines.

As for the blogs, you can use titles such as “Property Management Marketing Tools,” “X Reasons to Hire Property Management Companies,” and “How to Raise Profits as a Rental Property Owner.” Mostly, information regarding property management, real estate, and property maintenance that will interest tenants and property owners.

Keep the titles simple and interesting. It’s important to write in understandable language and don’t bore the reader with unnecessary information. You should avoid spamming the content. However, it’s good to use backlinks and interlinks whenever possible to get the reader to check out other pages of your website.


Increasing property management lead generation will be easier once you partner with vendors. As previously mentioned, interlinks help you get clients to review other pages. As for the backlinks, you can use those to direct readers to other websites.

This tactic can work both ways. When you find other businesses to partner with, you can send them content that can be linked back to your website. Successful businesses need to be associated with other prestigious companies.

When your property management firm is associated with popular and trustworthy contractors, real estate agencies, and other property-related businesses, you will gain prestige. Not only will these partnerships help you generate leads by allowing you to appear on their websites and in their content, but they will also be useful in your services.

For example, a property manager should take care of property maintenance as well as property marketing. Therefore, a partnership with contractors is a very useful tool.


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