Website Design: 3 Important Aspects for Optimal Online Aesthetics

"Website Design: 3 Important Aspects for Optimal Online Aesthetics" Geometric Shape on Yellow

 ~ by Emma Sturgis ~.

When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible. Unfortunately, many web design companies create ‘cookie-cutter’ websites that are neither aesthetically pleasing nor unique. Creating a visually appealing website is one of the best ways to ensure that your company stands out from among your competitors.

When creating a website with optimal aesthetic appeal, it is a good idea to follow these basic guidelines:

Use High Quality Images

The Internet is primarily a visual medium, and people navigating the web are far more likely to click on something that is visually appealing rather than something that is ordinary or plain looking. Therefore, it makes good sense to have compelling, high quality images on your web pages presented in an organized and uncluttered way. High quality image presentation does not simply refer to posting photos, but may also involve web graphics, background images, and even the color scheme that you use for all of your web pages. A great example of high quality image use and color scheme is this Realty website. A highly organized presentation of unique images will provide your site with the optimal aesthetic quality that will set it apart from your competitors.

Optimize Your Headers

Optimal website design aesthetics should always include page headers that reflect the page content in a way that excites interest and compels your visitor to scroll down and scan your website. Page headers should also be optimized to coincide with search engine optimization tools to attract more traffic to your website. A skilled web development firm will know exactly how to create the optimal page headers to stimulate web traffic and increase page views.

Make Your Website Navigation as Easy as Possible

Website navigation is one of the most important considerations in any website design project. There is nothing quite as off-putting to a customer as visiting a website that loads slowly and has a confusing layout. Optimal aesthetics should govern every aspect of your website design, including the navigation. When a website appears to be cluttered, it will be difficult to navigate. Organize your website in a visually stimulating but logical way, with contrasting colors that evoke positive emotions. Use graphics and photos as often as possible in your navigation and your website will be easy to navigate and extremely enjoyable.

How can your website stand out if it looks like every other website out there? Obviously, the best way to ensure that your website stands out is to create a web design with the optimal aesthetic appeal. This can be done through the use of high quality images, optimal page headers, an attractive high-contrast color scheme, and easy-to-use website navigation tools. If you have any questions about enhancing the visual appeal of your website, it is always a good idea to consult a web design professional.


Meet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.


Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.