What in the World is Guerrilla Marketing?
~by Haley Lynn Gray~.
Have you ever heard of guerrilla marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps spies? In reality, guerrilla marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.
Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them to be. The reason is that, for most people, it takes at least 17 impressions of your product or service for them to actually remember who you are. So, if you have to get in front of people 17 times right when they happen to be listening or watching, you’re going to have to do a massive amount of advertising to build your business. That’s just not realistic for most small businesses.
What you end up having to do is to don the proverbial gorilla suit, and go stand out on the street corner to attract clients and draw attention to your business. There are a lot of ways you can draw attention to your business that don’t involve spending a lot of money, from posting flyers on local bulletin boards, to putting up a simple direction sign so people can find you.
One important tip is to make sure that you follow all local rules, regulations, and ordinances. In my town, it’s actually illegal to put flyers on people’s cars or to leave them on mailboxes or on doorsteps. The residents can complain, and you’ll be fined for each complaint received. Other nearby towns don’t have this restriction, so it’s important to know where you can and cannot post signs.
Truly, marketing your business is only limited by your creativity and imagination. A lot of people get stuck on the mechanics of finding ways to market their businesses. If you’re stuck, check out my blog post, 11 Low/No Cost Ways to Market Your Business, for a primer on ideas for getting in front of your potential clients.
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Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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