What Leaders Need to Know About SEO in 2019

Need to Know About SEO
September 5, 2019
65 / 100

As a business leader, you tend to have your fingers in every one of your company’s pies. You know a bit about what sales is up to, about HR’s big projects, and about what tech is working on. So, naturally, you want to know how SEO is factoring into your overall marketing strategy — but given that SEO is so undeniably complex, it might take too much of your time to understand SEO basics, let alone the unique tools and techniques your business is using to optimize. 

Instead of wasting your energy learning too much about a field unrelated to your role in your organization, you should read the following quick tips about SEO in 2019, which will get you up to speed without bogging you down.

SEO Isn’t Plug and Play

You might hope that you can hack the system, so to speak, and succeed at SEO by stuffing your website full of keywords or performing some other fast, cheap trick. Unfortunately, that’s just not how SEO works.

Though SEO strategies of the past might have been relatively quick and easy, the complexity of modern search algorithms makes such simple tricks ineffective and thus a waste of time, energy and money.  Effective SEO requires a mix of technical and creative skills as well as ongoing research into algorithms and search patterns. Often, SEO is a small part of a much broader digital marketing effort, meaning any tools and tactics used by an SEO team should integrate into a multifaceted and advanced marketing environment. If you need to take shortcuts somewhere in your business, you shouldn’t do so with SEO.

You Can’t Do SEO on Your Own

Because there is no quick trick to conquering SEO, you should get comfortable with the idea that you won’t be able to develop an SEO strategy and enact it without expert help. Though you can find articles online telling you that SEO is easy enough to DIY, these posts typically contain outdated information or misinformation that is destined to cause your SEO efforts to be ineffectual at best. 

Generally, business leaders are advised to outsource SEO — and for good reason. You don’t gain much by keeping SEO in-house; though it is closely linked with other digital marketing efforts, it is extremely technical and requires an abundance of specialized professionals as well as dedicated tools. SEO agencies tend to offer more services for better prices than an in-house team, which is ideal considering how difficult SEO can be.

SEO Isn’t Set and Forget

One keyword phrase on your website isn’t enough to get you in the search rankings. In fact, keywords and links sprinkled around the web won’t keep you high in rankings for long. SEO is a rapidly and constantly changing field, which means the laboriously researched SEO strategy you enact today will need to be continuously updated in the coming months and years. Keywords die and links fade, so you need to constantly wage war against Internet forces to keep your SEO effective.

What Leaders Need to Know About SEO in 2019 1

Because SEO is a long-term, consistent endeavor, you will need to develop a strong partnership with your SEO agency. It might be wise to find a company that operates in the same region as you, so it is more convenient to communicate and collaborate on your SEO strategy. For example, if your business has its headquarters in the Southwest, it might be wise to hire an SEO agency based in Phoenix

Good SEO Requires Good Data

By now, you should be well aware that you can’t just “wing” SEO. However, not only do you need to be up-to-date on the latest and greatest SEO tactics and strategies, but you also need to equip your company with all sorts of data to ensure your SEO efforts are going to good use. If you don’t hire an SEO agency — which is likely to include SEO research and data analysis in their services — you will need to launch a massive data-gathering campaign to understand who your audience is and how they behave online.

If you want to do SEO for your business, you should know that a finger in the pie won’t suffice — you’ll need to both arms elbow-deep in that pie to see any positive results. Fortunately, there are plenty of SEO services available to help your business flourish online and in reality.


More Posts:

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

Explaining the What, Why, and How of Strategic Alliance

A strategic alliance is a business arrangement in which two or more companies come together to form a partnership to pursue a common goal. By teaming up, these companies can leverage each other's strengths and resources to achieve their objectives more quickly and...

How to Prepare For a FISMA Audit: 5 Steps

The Federal Information Security Management Act (FISMA), which was initially passed in 2002, mandates that all federal agencies implement, manage, and monitor policies to protect sensitive and confidential data.  Since then, the National Institute of Standards and...

What exactly is EDDM, and is it suitable for your marketing needs?

Every business, large or small, wants something to promote: a new product, an upcoming event, or perhaps changes to its services. Traditionally, marketing campaigns have relied upon methods like television commercials, print ads in newspapers and magazines, or online...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How to Gain the Skills You Need to Be a Successful Entrepreneur

Being a successful entrepreneur takes many skills. You need knowledge in business, leadership, and critical thinking, among others. Having the necessary skills is what separates a successful from an unsuccessful entrepreneur. To gain the skills you need you can get...
Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Why Your Office Needs High-Quality Chairs

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...

How to Quickly Capture Attention on Social Media

How to Quickly Capture Attention on Social Media

Social media is invaluable for marketers and business owners, especially those working with small businesses. It’s a great way to get the company in front of more people, allowing you to attract more customers. Of course, it’s not enough to just get seen on social...

Tips for Starting a Gardening Business in Your Community

Tips for Starting a Gardening Business in Your Community

Embarking on a gardening business is a bewildering journey that promises both intrinsic satisfaction and monetary success. The paramount initial step is to scrutinize the varied gamut of services you would want to render, followed by an intricate search for tools and supplies to substantiate the execution of those services. Crafting a business and financial plan is an absolute must, especially given the burgeoning competition from fellow green-thumbed entrepreneurs amidst the backdrop of the COVID-19 pandemic. Establishing an online presence through a website and social media and designing business cards and flyers are integral to drumming up business. Lastly, building a loyal clientele and network is paramount for sustained success in the horticultural realm.

How to Protect Your Personal Finances From Black Swan Events

How to Protect Your Personal Finances From Black Swan Events

Life throws us an occasional curveball; it’s just a part of life. But what if your finances take a hit due to something outside of your control?  Black swan events are rare, but they occur and can cause massive financial losses. The key is to be prepared for the worst...

How to Make Sure Your Business Event is a Positive Experience

How to Make Sure Your Business Event is a Positive Experience

There are few better ways to make connections while having a good time than by hosting an event for your business. Of course, the networking and trust-building benefits of such an event hinge on planning it well. When organizing a business event, it is imperative to...

Why Your Business Should Be Involved With the Local Community

Why Your Business Should Be Involved With the Local Community

Why your business should be involved with the local community

The local community is the primary customer base for most businesses unless they operate solely online. Therefore, businesses should get involved with their local community in order to forge a strong presence & distinguish themselves from their competitors. You can achieve this in several ways, primarily by sponsoring local events, such as sports competitions, charities, etc. By connecting with your local community, you can raise brand awareness, gain genuine feedback & insights about your products as well as understand your customers better. Consequently, you can address their pain points, create better products, align your values with your customers’ and thus, strengthen your relationship. Furthermore, by supporting local events, you can attract top talent and show your dedication by hiring locals, creating jobs, and giving back to the community. Naturally, you can create a positive image for your business leading to boosts in sales & revenue.