~by Haley Lynn Gray~
One of the more interesting things I’ve noticed in life and in business is that what you focus your time and energy on is what grows.
I’ve heard many times that you get what you measure, and that is truly the case. If you measure the things you have, you will get those things, both positive and negative. If you focus on what you are lacking, then you will have lack. If your focus is on abundance, then you will have more abundance. Where the energy goes, the rest just flows.
If you measure income, then you get income. If you measure the number of Twitter followers, you get those. So think carefully about what you measure and how you choose to spend your time and your energy.
Now, let’s be clear – if you want to grow a business, there are so many possible metrics that you can drive yourself bonkers trying to track all of them all of the time. You have to figure out what metrics are a good proxy for the health of your business, and then use those to measure your results. Here’s a good example: I can choose to measure my income, the number of clients I have, and the number of people on my email list. There will typically be a strong correlation between all three. The larger my email list, the more clients I likely will have, and the larger the income I will have as well.
Also, you’ll notice that if you focus your energy on gaining clients and marketing your business, your business will grow. If you focus on getting more visibility for your business, that too will help it grow.
If you focus your energy on positive things, those will grow. On the flip side, if you focus on the negative, those things will grow exponentially. If you focus on not having enough clients, on not having enough money, that is the way that your life and business will go. There’s no way to change that.
So, how do you deal with this and short-circuit it? Well, be aware of how you’re thinking about a situation and how you’re approaching it. If you focus on the negative, it will amplify, but if you focus on the positive, you’ll be rewarded with positive outcomes.
How will you focus your energy and thoughts?
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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