What Your Business Needs to Keep in Mind as the Holidays Approach

"Open on Holiday" Sign Display

The holidays can be an exciting time for businesses. There is an energy that often accompanies holidays that tends to be infectious, breathing new life into otherwise humdrum day-to-day activities. Of course, the holidays also have a way of changing consumer habits. You’ll need to keep such changes in mind and account for them as the holidays approach.

Your Marketing Approach

With your business more likely to offer deals and discounts during the holidays, your marketing approach may require some adjustment to accommodate your offers. You can’t count on word of mouth or people just walking into your business to disseminate information about what deals you’re offering. You need to use your marketing campaigns to get the word out. This can be a great opportunity for a well-designed email marketing campaign. Many of those you’d be sending emails to are previous customers. If they had a good experience with your business before, they may be more inclined to purchase from you again.

Holiday Sales

Over the years, consumers have learned to expect holiday deals and sales from businesses. Black Friday and Cyber Monday deals are the perfect example. If it’s not on sale during that time, it’s often passed over in favor of another product or service. This often equates to higher sales volume and shipping needs. Make sure your business is prepared for the increase in business transactions. Not preparing for busy holiday shipping periods can degrade your business reputation. Plan ahead and organize yourself to effectively meet the increased demand.

Managing Your Staff

Customers aren’t the only people whose habits change around the holidays. Your staff will likely have holidays planned for themselves. You can expect to see a higher volume of requests for time off during and around the holidays. This can make holiday staffing difficult, especially if your sales volume has picked up. You’ll need to find effective strategies for handling time off requests that balances the needs of your business with the needs of your employees. Make sure that you clearly communicate how you choose to approach time off to your employees so they know what to expect and can plan accordingly.

Managing your business around the holidays will likely require some adjustments to be made compared to normal operations throughout the rest of the year. You may need to adjust your marketing approach and prepare for special holiday sales and shipping needs. You’ll also need to take steps to manage the staffing in your business. Keeping these things in mind can help you set your business up for holiday season success.

Read this next: How to Reform a Dysfunctional Work Environment

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

This essential read delves into the intricacies of navigating car loans, understanding insurance policies, and making informed decisions that lead to significant savings and wise investments. Whether you’re a first-time buyer or a seasoned vehicle owner, our insights will equip you with the knowledge to manage your automotive finances like a pro, ensuring peace of mind and financial savvy in your journey as a car owner.

10 Ways to Enhance Your Customer Service

10 Ways to Enhance Your Customer Service

In the dynamic landscape of business, customer service remains a linchpin for success. The ten strategies we’ve discussed here provide a roadmap to enhancing your business’s customer service capabilities. From fostering a positive company culture to personalizing your services and leveraging technology to assist, by continuously refining your approach to customer service, you can differentiate your business in a crowded marketplace.

Tactics to Skyrocket Your On-Demand Beauty App Installs

Tactics to Skyrocket Your On-Demand Beauty App Installs

Dive deep into effective marketing techniques, user engagement strategies, and optimization tips to drive success in the competitive app landscape. Unlock the secrets to increasing app visibility and attracting more users to elevate your salon business to new heights.