Why Experiential Marketing Is A Must In 2020

Marketing Graphic
April 29, 2020
60 / 100

The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence of voice-activated devices and voice search is redefining how shopping is done.

Today, more shoppers than ever before are actively using digital assistants and voice-activated devices like Google Assistant and Amazon Alexa. These two companies have so far sold more than 27 million devices in the U.S. alone. Apple’s Siri, on the other hand, has over 500 million users throughout the world. Besides the widespread usage of voice-activated devices, consumers are developing a high level of comfort and trust towards them.

Voice shopping statistics show that voice commerce sales are expected to hit the $40 billion mark by 2022, with voice searches accounting for 50 percent of all searches by 2020. Although this leap in technology is interesting for users, it has become a crucial defining moment for retailers and brands that view themselves as digitally smart. Here are 5 ways in which voice search is changing the future of shopping.

1. Voice Search Makes Online Shopping Stress-free and More Personalized

Voice search streamlines online shopping and makes it more personalized by customizing recommendations and search results to suit the unique needs of the user. For instance, if you want to buy groceries through a site like Amazon Fresh, you can inform Alexa regarding your special dietary needs, and the system would automatically recommend and include items that suit your specific needs to the cart.  What’s more, there are several e-commerce online shops that offer all kinds of products from elegant suits and furniture to home appliances. This means you can get everything that you need from just one online shop.

2. It Saves Time

We usually speak faster than we type, meaning voice search is the fastest modality. For instance, in 2018, the UK-based Virgins Trains introduced an Alexa skill that allows clients to book train tickets via Alexa. It brings down the average online booking time from 7 minutes to 2 minutes through voice. The possibility of saving time is something that usually excites customers.

3. It Encourages Repeat Customers

By saving past history, voice search makes reordering a hassle-free task, especially for repeat customers. For instance, you may easily instruct your digital assistant to add to the cart the same spice or soap that you bought last time.

4. It Makes Reviews more Meaningful and Leaving Them Easier

Thanks to voice search, leaving reviews has become effortless for customers. What’s more, reviews have become more meaningful than ever before. Instead of going through the traditional process of logging in and typing out a review, your device may just ask you to rate the product you ordered based on how you like it.

This is extremely essential as far as voice shopping is involved. In fact, about 85 percent of voice shoppers trust the recommendations offered to them by their digital assistants. Products with great reviews usually appear top on the list of voice search results, so they are easily spotted by voice shoppers. Those with negative reviews have a poor ranking and have a high risk of not being spotted by voice shoppers.

5. It’s Frictionless

Regardless of how user-friendly you make your app or website, regardless of how effective your conversion rate is, you’re constantly struggling with the friction that’s within the device itself. Just think about this, for a user to gain access into their amazingly optimized app, they have to:

  • Take out their smartphone
  • Unlock it
  • Swipe it to locate their app
  • Tap to start it up
  • Wait for it to load

They can only enjoy the wonderful experience that the app has to offer after completing all the above steps. But with voice search, there are fewer bridges to cross in order to commence the shopping experience. All is needed is an utterance.

Final Thoughts

Voice search is undoubtedly changing the future of shopping and creating many opportunities for online retailers. Retail businesses that need to rank better on local voice search must adopt localization strategies. Such businesses must seek professional translation services to help them strengthen their digital presence.

Categories

More Posts:

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How Startups Can Ensure Health and Safety at the Workplace

Everyone, including the owners, management, and staff, is responsible for ensuring workplace safety. All parties must take the proper steps so that no one is harmed while working. If you are looking for ways to keep your workplace safe, here are ten tips to help you out.

How to Make Your Social Media Campaigns More Relevant

Social media is a powerful tool for businesses of all sizes. It allows you to connect with customers and followers in a way that was never possible before. However, it's important to make sure your social media campaigns are relevant to your target audience. Here are...

SEO Basics for Small Business Owners

SEO, or Search Engine Optimization, is essential for small businesses looking to grow their online presence. SEO is the process of optimizing your website so that it will appear higher in search engine results pages (SERPs). It can help you increase site visibility...

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

Supplies Your Business Should Donate to Schools

Back-to-school season is upon us, and that means it's time for businesses to start thinking about donating supplies to schools. Donating supplies is a great way to give back to the community, and it can also be a great marketing tool for your business.  Here are a few...

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

Marketing Moves to Make in 2023

As 2022 comes to a close it is time to begin setting goals and making plans for the new year. One area of particular import is your marketing strategy. It is vital to follow the current trends in marketing to keep ahead and stay competitive. Here are three marketing...

A Five-Step Guide to Starting a Logistics Company

If you've been considering launching a transportation and logistics company, now is the moment. The transportation and storage sector is very important and profitable. Statistics show that by 2027, the global logistics market would have grown from its 2017 valuation...
How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

How to Put Safety First at Your Business

How to Put Safety First at Your Business

As a business owner, it is your responsibility to provide a safe environment for both your employees and your customers. When you take the proper steps, you can prevent accidents, injuries, and even lawsuits. You need to make safety a top priority at your business. ...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Reduce Health Insurance Costs for Employees

How to Reduce Health Insurance Costs for Employees

As a business owner, you know how important it is to provide your employees with quality health insurance coverage. But you also want to make sure that you’re not overspending on health insurance costs.  Fortunately, there are several ways to reduce health insurance...

How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

What to Do When Your Vehicle Lease Comes to an End

What to Do When Your Vehicle Lease Comes to an End

As your vehicle lease reaches the end of its term, you are presented with three options: return the car to the dealership, sell the lease or buy it outright. Each choice obviously has benefits and drawbacks that must be weighed before making a decision. In this...

The Power of Women-Owned Small Businesses

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.