Why Small Business Leaders Need to Understand Big Data

Big Data
March 15, 2019
73 / 100

Big data has been around for quite some time, but only recently have the tools become available to transform data into knowledge that can be used in every part of the business. Many small business owners are not taking advantage of big data because they feel that they lack the resources and technical expertise. However, this is no longer the case and it is time for small business owners to receive the same benefits as larger corporations by using big data to move their business forward.

Every Part of a Business Benefits

Every part of the business can benefit from using big data, from the marketing department to the human resources department. Marketers need to understand big data to help them fine-tune their efforts to the precise target market for their products. Human resources can use big data to help find perfect candidates for their openings.

Tapping Bigger Markets

In a recent survey of contact centers, nearly 37 percent indicated that they believe ‘data’ is their most valuable contribution to the business. Contact centers and customer service agent interacts allow for essential insight into the minds of your customers. Small businesses that ask the right questions can use this information to predict future trends and make decisions to get ahead of their competition. Big data can help understand why your customers do not buy from you 100% of the time or see trends that would otherwise remain hidden.

Big Data is the Future

As the exabytes of information continue to grow, learning how to harness them is both the greatest challenge and opportunity for small business growth. Schools like University of Maryland’s School of Business now recommend that MBA students focus their degrees on big data because it’s the future of decision-making with an understanding of analytics being key to future business growth. Technology is also becoming more dependent on big data in its ability to predict future trends and to provide a snapshot of current ones.

The ability to take advantage of big data means hiring the right people with the right expertise and obtaining the right technology. There are many advances in this area, and the technology is becoming more affordable and available to small businesses. In the future, small businesses who can take advantage of big data will see the same benefits that were once only afforded their larger corporate counterparts.

Achieve more success with Leadership Girl! If you liked this article, here’s what you should read next:

Categories

More Posts:

How to Vet an Amazon FBA Coaching Program or Course

How to Vet an Amazon FBA Coaching Program or Course
Are Amazon Courses Legit or a Scam? 8 Ways to Tell!
By: Ashley Kinkead

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...

How Happy People Begin Their Mornings.

While you have no control over everything that happens during the day, you do have power over how it starts. Each person approaches the morning in a unique way. Some people get out of bed eager to begin their day. Some people prefer to start their days slowly....

How to Create Content That Can Make an Impact

No matter how amazing your business is, it can’t grow if you don’t get the word out. That is why marketing is so crucial. Your marketing strategy will be most effective if it is diversified. One powerful marketing tool is your social media and website content....

How to Plan a Mid-Life Career Change

Moving into a different career can seem like an overwhelming challenge. However, if you have realized that you are no longer satisfied with your current role, making the switch can mean the difference between long-term happiness and long-term misery. Changing careers...

Why Different Content Should Be Created For Individual Social Media Platforms

Why is it important to create different content tailored to each social network? Simply, because they are different. Instagram, Facebook, Twitter, LinkedIn, YouTube, Tik Tok, are different social networks and therefore need content optimized and adapted to each...

How To Improve Your Company’s Branding Strategy

Business branding is about creating a good perception in your consumer's minds and being able to differentiate your business offerings from your competitor alternatives. Branding strategies are plans developed to help guide your journey to change or create change in...

6 Tips for Selling Your Website Successfully

If you are no longer interested in running your website, you could sell it for a good price depending on the website. The one thing most people who want to sell a website do not realise is that it can be incredibly challenging to do so while also ensuring you get the...

5 TIPS TO IMPROVE YOUR WEB DESIGN IN 2022

Many features can be incorporated into making your web design more appealing in the current age. With the increased advancement in technology and digitization, businesses are finding it easier to reach out to people through social media. This has seen the launch of...

Types of E-Commerce and What They Offer

From cost reduction and flexibility to affordable marketing and faster buying processes, e-commerce is an invaluable business model today. Various businesses are now considering this move. However, it would be best first to understand the types of e-commerce in the...

5 WAYS TO BOOST ENGAGEMENT FOR YOUR WORKPLACE WELLNESS PROGRAM

Have you ever wondered what really motivates people to take action when it comes to their personal health and fitness goals? For most, the desire to be healthier, feel healthier or lose weight isn’t enough for them to get started.  Before we dive into what really gets...

What Does A SEO Company Need To Do To Win Rankings

If you want to start a seo company or join one, the main goal is to have your clients rank high for certain things on Google. But it can feel like a daunting task - what do you have to do in order to consistently hit those marks time and time again? Research plays a...

Tips to Start a Coworking Space Business

Starting a business is a great idea, especially in a coworking environment. Many people choose to get their career tasks done at a coworking space because of the better atmosphere and convenience. More entrepreneurs get like-minded and start investing in properties to...

How to Find the Perfect Name for Your Online Business

As the number of digital buyers keeps growing every year, building an online business shows a great prospect. If you want to start your eCommerce business but haven’t got a name for it, keep reading. This article will show you the 10 easy steps for how to find the perfect name for your online business.

Why You Need to Create Better Content for Your Website

When it comes to maximizing your website, there is a lot of information out there. It can be difficult to figure out where to start. Thinking about improving the actual content on your website can help you make the most of your online presence.

Amazon Affiliate Marketing Defined

Amazon affiliate marketing, also known as Amazon Associates, is a wonderful money-making idea. You can make money with products that you have never produced. Yes, you can sell without spending a dime on production. You can sell a range of items too, without making any investment.

Key Reasons for Having a Custom Ecommerce Website

With the variety of eCommerce building platforms like Shopify and WooCommerce, it might be tempting to build a store yourself. While such services are great to start with, they might create a number of difficulties as your business grows, such as problems with customizations, technical support, hosting, and much more. However, there is another possible solution – customer eCommerce website development.

On-Page / Site Optimization Guide for Small Businesses

For any small online business to succeed it must have a good SEO campaign. If not, the business might not reach its full potential even if the content available is highly valuable to the customers.

Good SEO practice ensures that your business gets the right amount of exposure to the target audience. Moreover, when you have a decent amount of traffic to your website, you raise your conversion chances higher.

 Therefore, this on-page / site optimization guide for small businesses is here to help you achieve good SEO practice for the benefit of your business.

Website Design Principles for Your Local Business Site

Effective website design is not a mystery. Many businesses that are probably smaller than yours have mastered the art and used it to launch themselves into seasons of unprecedented success.

10 Best SEO Tools to Explode Your Blog Traffic in 2021

If you are a digital marketer or in any way associated with digital marketing, you must have heard about SEO (Search Engine Optimization) a million times by now. As you know, SEO is an imperative tool used in digital marketing. But it’s not enough to just know about the basics of SEO. You need to have a complete grasp of SEO and know the best SEO tools to better your blog or website rankings.

5 Cool Business Ideas for Those Who Love Travel

Travelers are always quite enthusiastic about travel, and each of them is exceptionally hard working. So if you are a passionate traveler, then do not hesitate to choose your passion as the main income source. Here are the top five cool business ideas which you can apply while you travel the world.

Social Media Post Ideas – 2021

With the right social media post ideas, there’s a lot you can achieve, as far as market reach and selling your brand is concerned. Whether it’s creating content for social media or your website, you’ll need post ideas to inspire your campaigns.

How to Know if Your Website is Working for Your Business

Setting up a website isn’t that hard. There are many platforms out there that can help you set up a website in seconds. However, making sure that your website is successful is a much more complicated endeavor. You need to make sure that your website is helping your business and not hurting it.

Best Paraphrasing Tool That You Won’t Regret

By using the paraphrasing tool, you will be able to write up the contents in the best version. The variety of already written textual information like essays and blogs etc. can be enhanced more. The content is generated with an advanced technique in which the words of the content are changed totally. But the main purpose of using the paraphrasing tool is that the meaning of the sentence should remain the same. That’s why you can rely on paraphrasing to get fresh content. 

Starting An Online Business In 6 Simple Steps

Most people think of online business being nothing more than a “side hustle” that supplements their regular day job. But doing business online has too much potential to be treated like a second-tier or an afterthought business.

How You Can Create an Advanced SEO-Friendly Blog for Your E-Commerce Business

Running an SEO-friendly blog on your e-commerce website is essential for the success of your business. It gives you more opportunities to offer top-notch content that both your target audience and search engines will love.

If you’re unsure how to create an advanced SEO-friendly blog that will boost your rankings, here are a couple of crucial steps.

3 Telltale Signs Your Marketing and Advertising Strategies Are Working in Your Favor

For a long time, it was difficult for small business owners to gauge which of their marketing strategies were paying off. Increased sales were always a sure bet but could be attributed to other initiatives as well. Luckily, with today’s technology, there are ways to break down various advertising techniques to see exactly which ones are bringing in the most revenue.

SEO Copywriting: How to Write Content for People & Search Engines

In today’s marketing standard, quality content and effective search engine optimization practices have become the iconic duo for promoting a brand and selling a product.

Top Digital Branding Trends and Challenges in a Mature Digital Age

Digital branding is a tool and your effectiveness in using it determines its overall effectiveness. Like with any other tool, a professional should always be on the lookout for an upgrade if they are to gain and maintain a competitive edge.

5 Easy and Affordable Video Marketing Tips and Tools to Drive More Traffic to Your Website

There are literally billions of webpages on the Internet, and you need to make your website stand out to draw attention. The good news is that integrating videos on your landing page can greatly help you to increase traffic.

How to Get Clients Online

Picture this. You had a beautiful logo created that reflects your brand exactly. Then you created sizzle reels, had a photo shoot, and created the perfect copy for your website. You create your signature course, or product. Then you launch it.

11 Beginner-Friendly Tips When Building Your First Business Website

Creating a solid online presence is vital for your business. In fact, 97
percent of consumers look at local businesses up online before making a purchase. The reality is, your business cannot afford to not have one anymore. If you want to stay ahead of your competitors and boost your existing client base, you definitely should have a website. Sure, you might have a lot of things in your to-do list, and adding building a website on that list can be quite overwhelming. The good news is that building a website for your business is not as hard as you think. In this post, we will walk you through some tips on how to build your first business website.

Tell Your Business Story Better with a Well-Organized Site

You already know that your website is one of the most essential marketing tools in your company’s arsenal, but you may wonder if you have the most important parts covered. Your website is vital to building your brand, so your target audience needs to find some certain features on it. Here are the essential sections your website needs to guide your audience.

Tips to Make Online Users Trust Your Website

If you are not online today, no one is going to know about your business. It has become increasingly essential to building your website to market your products and create an air of trustworthiness around your brand. That said, your target audience is only going to trust you if you work on the legitimacy of your website.

Understanding User Experience to Make Your Small Business Successful

User experience is a key element of modern business. If a company, big or small, doesn’t take their customers’ experience into consideration, they’ll be fighting an uphill battle with every step they take.

Building a Unicorn: A Look at the Lessons from the $1B+ Club

Since venture capitalist Aileen Lee coined the term “unicorn startup” in 2013, it’s been a funding fantasia. So, you want to build a billion-dollar startup too?

4 Ways to Afford a Nomadic Travel Lifestyle

Digital nomads are travelers who move from place to place, working wherever they find themselves. Their numbers are growing, and there are plenty of ways for you to join their ranks.

5 Important Steps You Need to Take to Become a Digital Nomad

The term digital nomad tends to get thrown around a lot these days, and the people who inexhaustibly flaunt its benefits to the world tend to portray a slightly unrealistic picture – like it’s all sunshine, cocktails, and rainbows with minimal work. If you’re a female business leader, you know by now that no matter the industry, you need to invest time and a lot of hard work to reach your goals.

Key Factors That Will Improve Website Conversion Rates Using Design Psychology

All of the efforts that you put into your business’ website are almost meaningless without keeping in mind the importance of doing your best to have high conversion rates. This is where web design plays an essential role. This includes various aspects, from general...

Top 5 Secrets Revealed to Please Your Customers and Grow Your Business Website

Satisfied customers are the holy grail for any company. When your customer interacts with you and leaves happy, not only are they more likely to be repeat customers, but also recommend your business to their friends.

7 Key Components of Successful SEO Strategy

Search engine optimization (SEO) is the process of tailoring your website to meet the algorithms used by search engines when ranking websites. However, it keeps changing with time and if you want to claim the best possible rankings, then you need to be up to date with best practices.

How To Get Better Online Reviews

One of the most powerful ways to maintain your company’s reputation is through your online reviews. Positive customer reviews are a tool to build a loyal customer base, motivate new customers to check you out, and improve your presence in Google rankings.

Factors that Attract More Footfall on Your Online Business

Online business is booming at a rapid pace, and the number of business getting online is increasing rapidly. Generating revenue from the online world has become a primary business strategy for brands. Which leads us to the optimization of the website.

Why Google Reviews Matter More Than You Think

Many businesses put a lot of time, money and effort into their digital marketing campaigns. And while there are many resources and tools to help your business, a good number of them unfortunately don’t put enough emphasis on generating customer reviews through Google.

A Quick Guide to Getting the Most Out Of eCommerce

As an online retailer, you are looking for various strategies that can be used to increase customers to your website. You have developed several strategies, some of which have been a success while others have not helped to spur your business to the expected levels. It is essential to understand that there are various strategies you will need to formulate and implement so that your company can be able to move to the next level that you desire.

13 Things Successful Bloggers Do Differently To Profit From Blogging

Nowadays, there are so many ways to make money online. Right now, blogging is a top choice, but many bloggers are having trouble turning a profit from their blogs.

Lots of Inexpensive Methods for Promoting Your Business

The keys to marketing your business on a shoestring budget are Preparation, Research and Good Resources. Here are two inexpensive ways to promote your business.

Entrepreneur Interview – Elizabeth Pampalone

Elizabeth Pampalone started her company in 2007 after moving to a new city. Her many companies that followed were born of her observations of the struggles that small businesses face. She has helped start over 10 companies and has created over 300 websites.

How to Ramp Up Your Marketing Efforts

Don’t know how to ramp up your marketing efforts? Modern-day customers are tech-savvy, demanding, and won’t settle nothing but high quality products that are promoted smartly and complemented with good customer services. This is exactly where the professional services of a search engine optimizer or search engine optimization company come into the picture.

How Beauty Bloggers Are Building Their Own Empires Online

It seems the combination of education and entertainment in today’s content happened so fast, audiences are having trouble catching up. This is especially true with topics like beauty and fashion, which most people would agree, are already cyclical and continuously refreshed with new material. This makes beauty blogging perfectly suited to online business.

Your Online Presence Can Sink You

Nowadays, if you own a business, chances are it is on the Internet somewhere. People are mentioning it and sharing it on Facebook, or making comments about it on Yelp, or Google, or some other location online. Your online presence is crucial.

The Value of Value-Added Images to Your Blog Posts

It’s no secret that images matter in blog posts, but the right images matter even more. Using images can be crucial in catching your reader’s attention and adding visual pop to your content, but not just any image will do. If you want your images to pack as much power as possible, you’ll first need to figure out what they’re worth.

Do I Need Legal Protection for My Website?

Does your website need legal protection? The short answer is YES! Unlike physical stores, it’s hard to control the “entry”, but we can set down guidelines about how visitors to your website use the space.

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

Your e-commerce website is the outlet that customers use to purchase your products and services. If you don’t have the essential elements that an e-Commerce site needs, you will surely be losing sales opportunities.

How to Make Sure Your Business has a Secure Website and is Safe from Hacking

If you put a lot of emphasis on eCommerce, the Internet is the backbone of what you do. So making sure your business has a secure website is crucial to the safety and success of your business. You can’t afford to skimp on your website’s security – your livelihood depends on it. There are several things you can do, even with a modest budget, to make your website more secure.

Suggestions for Working with a Digital Design Agency

If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great?

Website Design: 3 Important Aspects for Optimal Online Aesthetics

When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible.

How to Make Your Business Website Really Stand Out

A decade or two ago, a website would have been optional and could be foregone by a business owner without fear of any repercussions to its sales and profits. Nowadays, however, having a fully operational website that’s live 24/7 is an essential tool that makes or breaks a brand.

What You Need to Know Before You Start Blogging

Are you thinking that maybe you should start blogging for your business? Starting a blog can be fun, scary, and somewhat intimidating if you’re not the most technical person. But rest assured, you can learn how to do this.

9 Benefits of Guest Blogging

9 Benefits of Guest Blogging

Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...

How to Avoid Delays When Delivering to Customers

How to Avoid Delays When Delivering to Customers

In today's competitive business landscape, delivering products to customers on time is not just a courtesy; it's a necessity. Delays in delivery can lead to dissatisfaction and harm a company’s reputation, especially for female entrepreneurs who are striving to build...

Work Remotely Without Working from Home

Work Remotely Without Working from Home

Working from home offers a unique blend of comfort and convenience, creating a workspace that is both personal and professional. Your home becomes a versatile canvas where productivity meets comfort, and your creativity flourishes in familiar surroundings. From the cozy corner of your living room to a dedicated home office, the possibilities are endless. With the freedom to choose your workspace, you can design an environment that suits your workflow, whether it’s the tranquility of a quiet room or the vibrant energy of a sunlit nook. Working from home provides the flexibility to customize your surroundings, making it the ideal place to turn your aspirations into accomplishments.

Why You Need to Avoid Overworking Yourself

Why You Need to Avoid Overworking Yourself

The demanding landscape of entrepreneurship often celebrates burning the midnight oil as a pathway to success. While hard work is undeniably critical, overworking oneself can lead to adverse effects that are often overlooked in the hustle to meet deadlines and...