Why Your Business Should Worry About Negative Reviews

Why Your Business Should Worry About Negative Reviews
September 23, 2021

The reviews your company receives for its services are some of the best publicity and marketing tools you have access to. Positive reviews, of course, are nothing but good for your public image; meanwhile negative reviews may be a concern you should give more attention to if you want to boost your business instead of dragging it down, in more ways than one!

They Hurt Your SEO

Your search engine optimization (SEO) is important for your business’s exposure and accessibility. Each time a consumer searches for a business, the companies with the greatest SEO are the ones that will pop up on their results list first. Therefore, your best shot at gaining the attention of curious consumers is to maintain a high SEO! Any harmful review of your company essentially docks points from your “value” of search relevancy, because it suggests that your business is an unpopular (and therefore unhelpful) one. The lower your value, the less likely any consumers will be to find your company via online searches.

They May Lead to More Serious Complaints

If customers have one poor experience but can see that they are not alone, they are significantly more likely to voice that experience. Regardless of your expectations for the customer, their expectations are what matters. Customers can make a serious complaint even when a contract makes expectations clear. If a string of bad reviews is seen by an upset customer, it adds fuel to the fire of their frustration. More serious complaints can develop, regardless of the actual experience—customers may find more and more things wrong with their experience in retrospect.

They Cause Reputational Issues

The more negative reviews you accumulate, the more your reputation suffers. Your reputation affects every relationship: relationships with other loyal customers, with your partners, with suppliers and associates. Bad reputation means distrust in relationships, which results in distance, which results in a lack of help and poor performance. All of this leads to a steep decline in public perception and consumer interest.

Your best combat against negative reviews is simply addressing each concern! Reach out to these concerned consumers—offline if possible. Apologize for the poor experience, validate their concern, explain your business’s side if helpful or relevant, and commit to improving in the future. The negative reviews will decrease or even disappear, helping keep your SEO high, your complaints low, and your reputation safe.

Read this next: What Does a SEO Company Need to Do to Win Rankings

Categories

More Posts:

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

How to Create a Professional Image When Building Your Brand

First impressions matter, especially in business. So, let's explore how to create an image that sparks trust, admiration, and success. Dive into the depths of brand-building with determination and drive, blossoming into a professional powerhouse.  Build a Positive...

Why Companies No Longer Give Workers a Pension

Pensions would seem to be a thing of the past. You may hear an older person talk about getting their pension, but it’s not anything almost anyone these days can access. They used to be fairly commonplace, however, so what changed? Why do companies not offer their...

Signs it’s Time to Find a New Office Space

For any business owner, their office space is an essential aspect of success. It's the place where you and your team devote countless hours a day working alongside clients or partners. In some cases, it may be time to relocate to a different workspace. Here are...

Why Now is the Time to Make Your Office Green

Going green has never been more opportune! Now that environmental issues and our contributions to climate change are gaining international recognition, businesses across the world have begun shifting their practices toward sustainability. If you're contemplating...

How to Keep Your Business Safe From Cybersecurity Threats

How to Keep Your Business Safe From Cybersecurity Threats Find more business software and technology tips at Leadership Girl. Cybersecurity is a major concern for businesses big and small. Every year brings a new record number of cyber attacks and by 2025, cybercrime...

Ideas for Setting Up a Non-Profit Organization

Have you always had the desire to make a bigger impact on others, particularly on underrepresented and underserved communities? One great way to do this is to set up a successful non-profit organization.  Here are a few ideas for setting up a non-profit organization. ...

Why Your Business Should Offer HSA-Compatible Health Plans

As a business owner, you have a lot of responsibilities when it comes to taking care of your employees. If you offer good benefits, such as healthcare, you’ll be more likely to hire and maintain the best employees.  Here are a few reasons why your business should...

Why Your Office Needs High-Quality Chairs

For any business or organization, the right office furniture is vital. Quality chairs are essential and can help bolster productivity, decrease employee health issues, and remain operable longer than budget substitutes. Investing in quality office chairs provides...
Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why Now is the Time to Make Your Office Green

Why Now is the Time to Make Your Office Green

Going green has never been more opportune! Now that environmental issues and our contributions to climate change are gaining international recognition, businesses across the world have begun shifting their practices toward sustainability. If you're contemplating...

Ideas for Setting Up a Non-Profit Organization

Ideas for Setting Up a Non-Profit Organization

Have you always had the desire to make a bigger impact on others, particularly on underrepresented and underserved communities? One great way to do this is to set up a successful non-profit organization.  Here are a few ideas for setting up a non-profit organization. ...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Elements That Should Be Part of Your Company Retreat

Elements That Should Be Part of Your Company Retreat

A company retreat is an excellent opportunity for team-building, learning new skills, and fostering relationships between colleagues. Whether your team is large or small, a well-planned retreat can be an invaluable investment in your company's success. We will explore...

How to Make Employee Health a Priority

How to Make Employee Health a Priority

Prioritizing employee health is crucial for creating a healthy and productive work environment. By investing in the health and wellbeing of your employees, you can improve morale, reduce absenteeism, and build a positive company culture. Here are some tips on how to...

Why You Should Run Your Business on the Latest Technology

Why You Should Run Your Business on the Latest Technology

In today's fast-paced business environment, keeping up with technological advancements is essential for success. Implementing the latest technology can offer numerous benefits, such as improved productivity, enhanced data security, and reduced costs.  Improve...

What are local links and how to earn them

What are local links and how to earn them

What local links are and how they might assist local businesses develop an efficient SEO strategy are covered in this article. Local links allow visitors to learn more about a region and its businesses by connecting websites from the same area that are relevant to one another. They must be pertinent to the neighbourhood and offer valuable resources or information. Content marketing, reviews, sponsored content, social media, and directories are all ways to generate local links.

Ways for Increasing Property Management Lead Generation

Ways for Increasing Property Management Lead Generation

Property management is not a simple job, there are multiple tasks that a property manager should complete for various property investors. Marketing is one of the difficult parts, but it’s crucial. You can only attract tenants to your property and gain income after you have generated leads. Therefore, you should try your best to come up with smart and effective strategies to get your company known.