Why Your Business Should Worry About Negative Reviews

Why Your Business Should Worry About Negative Reviews

The reviews your company receives for its services are some of the best publicity and marketing tools you have access to. Positive reviews, of course, are nothing but good for your public image; meanwhile negative reviews may be a concern you should give more attention to if you want to boost your business instead of dragging it down, in more ways than one!

They Hurt Your SEO

Your search engine optimization (SEO) is important for your business’s exposure and accessibility. Each time a consumer searches for a business, the companies with the greatest SEO are the ones that will pop up on their results list first. Therefore, your best shot at gaining the attention of curious consumers is to maintain a high SEO! Any harmful review of your company essentially docks points from your “value” of search relevancy, because it suggests that your business is an unpopular (and therefore unhelpful) one. The lower your value, the less likely any consumers will be to find your company via online searches.

They May Lead to More Serious Complaints

If customers have one poor experience but can see that they are not alone, they are significantly more likely to voice that experience. Regardless of your expectations for the customer, their expectations are what matters. Customers can make a serious complaint even when a contract makes expectations clear. If a string of bad reviews is seen by an upset customer, it adds fuel to the fire of their frustration. More serious complaints can develop, regardless of the actual experience—customers may find more and more things wrong with their experience in retrospect.

They Cause Reputational Issues

The more negative reviews you accumulate, the more your reputation suffers. Your reputation affects every relationship: relationships with other loyal customers, with your partners, with suppliers and associates. Bad reputation means distrust in relationships, which results in distance, which results in a lack of help and poor performance. All of this leads to a steep decline in public perception and consumer interest.

Your best combat against negative reviews is simply addressing each concern! Reach out to these concerned consumers—offline if possible. Apologize for the poor experience, validate their concern, explain your business’s side if helpful or relevant, and commit to improving in the future. The negative reviews will decrease or even disappear, helping keep your SEO high, your complaints low, and your reputation safe.

Read this next: What Does a SEO Company Need to Do to Win Rankings


All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.