How to Effectively Engage in Facebook Groups for Business

"How to Effectively Engage in Facebook Groups for Business" Facebook Pictures and Smartphone Graphic

~by Haley Lynn Gray~

.Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family.

The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t automate posts using a social media scheduler into any groups for which you aren’t a group administrator. The reason for this is so that you engage rather than just posting in hundreds of groups using an auto-poster.  

Facebook has also recently started tightening up its monitoring of groups, so it will tag your posts as spam if you post exactly the same content into multiple groups within a short period of time. If you do engage in “spammy” behaivor, Facebook will automatically mark you as a spammer when you try to join a group. I see this a lot in groups where I’m an admin. This kind of behavior can prevent you from getting into, and staying in, the best groups.  

Here’s what you need to do when using Facebook groups for business.

1. When you initially join a group, decide whether there are a good number of your ideal clients in the group. Also, be sure to read up and understand the group rules.  It won’t do you any good to promptly get booted out of the group before you’ve introduced yourself properly.  

2. Post a really good introduction of yourself in each group. Don’t just say your name and what you sell. Tell others who you are, where you’re from, whether you have kids, pets, or other hobbies.

3. Make a commitment to post quality content in each group a few times per week.  Note that I didn’t suggest you promote yourself. You can only promote as often as the group allows, and in the manner that the group allows. Remember, not following the group’s rules can get you kicked out. If you post good content that is useful to the members of the group, you will become a valuable community resource.

4. Engage with other people in the group regularly. Make a concerted effort to ‘Like’ and comment on their posts. And make sure that you give them good feedback and lots of good vibes.

5. Pop your hand up if someone needs your expertise. Then message them privately to let them know you’re available to be a resource.  .

If you follow these steps, you will become a trusted resource for good in your groups, and you will get clients in fairly short order.



All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips


Career Building

Family Businesses


Starting Your Own Business

Work-Life Balance


Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Business Blogging 101: How to Create and Sustain a Successful Blog

Business Blogging 101: How to Create and Sustain a Successful Blog

For businesses, business blogging is becoming a powerful tool to not only attract and engage new customers but also to build brand authority and ultimately grow your brand.
This comprehensive guide will equip you with the essential knowledge and strategies you need to start and succeed in the dynamic world of business blogging.

How to Protect Your Merchandise From Theft

How to Protect Your Merchandise From Theft

Protecting your merchandise from theft is a critical aspect of running a successful business. In a world where security threats are ever-present, safeguarding your inventory is essential. Not only does it protect your bottom line, but it also ensures the safety of...

Experts You Need to Have at Your Business

Experts You Need to Have at Your Business

In the dynamic world of business, having the right team of experts is not just beneficial; it is essential for success and growth. For female leaders who are carving out their paths in business, marketing, or HR, knowing which experts to have on board can make a...

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

7 Tips for Asserting Yourself as a Woman in a Medical Workplace

As a woman in a medical workplace, you have a lot of responsibility, not just to yourself but to other women who will come along after you. Asserting yourself in your workplace and gaining the respect of other employees and leadership is essential to a successful career. You have worked hard to get where you are, you don’t want to lose momentum.

Continue to grow with online leadership training and more. Follow these tips to assert yourself in the medical workplace.