Entrepreneur Interview – Krisha Young
Krisha Young detests diets. An unapologetic food nerd, she turned her own life around by putting food before pharma, and going with her gut. Literally. Krisha created ‘The Method’ to reclaim, re-frame and tame the power of the plate. Her world is an insta-smug free zone. No kale was harmed in the writing of this bio…
Entrepreneur Interview Q & A
1. What is your business/Business Name? What does your business do?
Once upon a time my business name was CoconutLime Nutrition, while that URL is still valid and I have thousands of business cards with that name, I now go by Krisha Young. I am a Nutrition Ninja and Health Coach. I help people feel amazing in their bodies again, help them make friends with the bread basket without measuring, weighing or counting anything.
2. Why did you get into this field? What opportunities did you see?
I chose to go into holistic nutrition for a couple reasons. The first was because I myself needed to lose 60 pounds and didn’t know where to turn. Diets confused me and made me angry. Not doing anything wasn’t a solution, so when I discovered that I could teach people to love their bodies through the medium of food, I was all in. I love food, cooking and all things in between. I started with an official diploma in Holistic Nutrition (I am officially a Registered Holistic Nutritionist), and became the Nutrition Ninja and health coach I am today. I lost the 60 pounds and all the health ailments I was dealing with for years that nobody could help me with. The biggest opportunity I saw was how accessible food was – it is the type of holistic therapy ANYONE can do. Then as I started practicing, I realized how awful, negative and mis-informed the conversation is around food and eating. I aim to change the conversation now so that women feel empowered by their food choices instead of being paralyzed by them.
3. What have been your biggest challenges?
For me, it was (and still is a little) sales. I just want to talk about food, mindset, nutrition, self care, cooking, restaurants, cheese, wine – all day long. I don’t like the “selling” aspect of my business. Even though I know deep down selling is helping, I just want to time warp myself through it so that I can just get to doing what I love every day. But as a business owner, I have to get comfortable with sales, so I am working with one of the top authentic sales coaches in the country to get it just right.
4. What has been your greatest reward?
Two things: 1) Watching my clients truly transform their lives. Halting the progression of disease, watching pain symptoms that have been part of their lives for years disappear. Seeing them become nutrition ambassadors themselves because they truly believe in the process and how it works. 2) Being an entrepreneur means I get to be at home with my children. When I was working full time I literally saw them maybe 20 minutes a day Monday through Friday (they are small so they go to bed early). Now I can pop up between calls and see them whenever I want, I get to wake up with them, have breakfast and dinner with them, play with them, and watch them grow and blossom.
5. If you could change something, what would it be?
See sales, above. Just joking. I would not change a thing. Everything I’ve been through professionally and personally has gotten me to where I am today. I suppose if I were to change one thing it would have been to start this sooner… but then again, maybe I wouldn’t have been ready!
6. If you could give a new entrepreneur advice, what would it be?
Don’t try to do ALL THE THINGS. There is so, so much information out there. I suppose that would be something I would change, per the above question, and that is to only download/buy one thing at a time, try it out and really give it a chance before giving up. I gave up too quickly. I hid behind visibility fears for a long time and all for nothing. Once I was visible, it wasn’t nearly as scary as I thought. In my first mastermind group we had an expression, “post and puke”. It gave us all such levity because we all felt that way. Eventually we were posting banshees, never puking. So it does get easier, but the key is to keep going. Your people need 7-10 touch points with you before they’ll buy. And also, surround yourself with people who believe in what you’re doing; this can be in person or online. Not everyone “gets” online entrepreneurship since it’s still relatively new. All that matters is that YOU believe, and when you surround yourself with others who also believe it, you become unstoppable. The best groups I’ve been in are the ones where I’ve paid to be part of the mastermind – because everyone there is on the same page and has the same level of dedication.
7. Social Media. Yay or Nay?
Yay, yay, yay! Annoying as heck, but definitely yay. Pick a couple mediums you really like and only focus on those. Again – don’t do ALL THE THINGS. Then, once you’re bringing money in you can hire a social media manager to help you with this stuff.
8. How do you market your products?
Mostly via social media, public speaking, videos (You Tube), blogging, my Facebook group. I try to give as much free value as I can. I get a lot of organic growth in my business.
9. Is your business a service or a product? If you are a product, how do you handle production?
Service, for now!
10. What is unique about your business?
To answer this question, I asked my tribe. This is what they said about me:
I care about your health first. Your worth isn’t determined by a digit on the scale. I take your health to the next level without giving up your love of amazing, tasty meals.
I am edgy, fun, sassy, have a sense of humour. I drink wine, curse, talk about sex very openly, and I make talking about sh*t (literally) amusing.
I eat and encourage you to eat real food. Not from chickens who learned to tightrope. Real food that you can buy in the grocery store. I let you drink wine and encourage foodie foods!
I don’t judge. I am down to earth and approachable. I am an example of health without being psycho or judgmental about it.
11. Sell me your product/service.
I work with successful, but usually stressed out, type A people just like you. You eat healthy and have a healthy lifestyle, but you are plagued with digestive, hormonal or weight issues that you just haven’t been able to fix on your own. Together, you, me and ‘The Method’ get you off the endless cycle of diets, internet searches, self-diagnosis, or revolving door of practitioners, all in a sustainable way so that you can stop the insanity of losing 20 to gain 30. You can make friends with the bread basket again, you fix the bloat or hormonal hell and feel amazing in your body without counting, weighing or measuring a thing.
12. How can people get in touch with you? What’s your website/Contact information?