~by Haley Lynn Gray~
Experience matters a lot in business and in life. Think about it this way. You want to hire a lawyer who has a law degree. You look for a degree from a good school as well as other professional certifications.
If you hire an attorney, you want to know that they have a history of doing great work for their clients. You want to know that your attorney is going to uphold your interests and act in your best interest. If you’re in the middle of a tough custody case, you may choose someone who is super aggressive, or you may choose someone who is a very skilled negotiator. Either way, you are hiring them based on their reputation and their experience.
Even if you don’t have a ton of related business experience, you may have very significant personal experience which relates to your field. In my case, I went through some very rough things when caring for my parents, which motivated me to open my own home care agency. I had to deal with neglect and caregivers leaving during their shifts, just to name a couple. Those experiences compelled me to open my own home care agency so I could take great care of those in the community around me.
It’s important to tell the world about your experience so that you can build credibility and build your business. Sometimes you’ll have to open yourself up and expose yourself in a way that may be very uncomfortable. That’s okay. Being vulnerable is actually a good thing.
In order for people to do business with you, they have to know, like, and trust you. Being vulnerable, authentic, and yes, human, is a vital component to that. You have to tell your story in order to be heard.
Take the opportunity to tell the world about your experience. It will build your credibility and will explain your particular viewpoint.
It’s your story, your experience; tell it. Your experience does matter to those who will do business with you.
Here’s a great example of telling your story by Ellen Degeneres.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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